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The National Broadcasting Company (NBC) is an American television network owned by Comcast through its media subsidiary NBCUniversal. Originally founded on May 19, 1926 as a radio network, its television network launched on April 30, 1939. It is the oldest broadcasting network in the United States. NBC, founded as a subsidiary of General Electric, debuted as a radio network on November 15, 1926. This logo was used on NBC's print materials during 1942-43.[1] The lightning on the left side represented NBC's radio network, and the waves on the right side represented its television network.
Lightning bolts were also a key part of corporate parent RCA's emblem, as well as that of one-time sister company RKO Radio Pictures. Despite being replaced by the 1946 and 1952 logos, this was used to identify the company as late as 1952,[2] and was used as the NBC Radio Network logo until 1953. The National Broadcasting Company (NBC) has used several corporate logos over the course of its history. The first logo was used in 1926 when the radio network began operations. Its most famous logo, the peacock, was first used in 1956 to highlight the network's color programming. While it has been in use in one form or another for all but four years since then, the peacock did not become part of NBC's main logo until 1979 and did not universally...
Recent logos have been themed for different holidays during the year (such as Christmas, Thanksgiving, Halloween, St. Patrick's Day, Valentine's Day, and New Year's Day), in observance of its upcoming or ongoing broadcasts of the Olympics, as well as an American flag-themed logo following the September 11 attacks. The logo has been adapted for color television and high definition as technology has advanced. As NBC acquired other television channels, the logo branding was formerly adopted by other networks including: CNBC, MSNBC, Golf Channel, and ShopNBC. It is currently used with NBCSN and NBC Sports Regional Networks. The logo was also incorporated into the corporate emblem of the network's parent company, NBCUniversal, then became a part of a redesigned Comcast mark at the end of 2012 after it was acquired by...
NBC debuted as a radio network in 1926, with a logo depicting a microphone surrounded by lightning bolts, superimposed over a map of the United States. The "NBC" letters appeared in an arc above the graphic.[3] In 1931, NBC introduced its second logo – a square with a diagonal NBC text in it, with lightning bolts around the "B."[4] This logo was later adopted in 1941 for use as the... In 1943, NBC introduced its third logo, a microphone surrounded by lightning bolts. Lightning bolts denoting electricity were common in the iconography of broadcasting in the early 20th century, and were also depicted in the logo of corporate parent RCA,[5] as well as that of one-time sister... The waves placed on the left side were meant for the radio network, and the right waves were meant for the television network.
A network identification featuring this logo includes a male announcer saying "This is NBC, the National Broadcasting Company," followed by the NBC chimes. On the network's flagship television station WNBT (now WNBC), this was accompanied by the same announcer saying "WNBT, New York." At the beginning of telecasts, a card was shown with a different NBC logo... This was replaced by another card depicting an NBC cameraman operating an RCA camera was shown underneath the text "NBC Television Presents." The letters "NBC", lighting in tune with the chimes, indicated time for... .mw-parser-output .embedvideo.mw-halign-none{display:inline-block} Visuals: Just the letters "N", "B" and "C" in a vertical position on a microphone, with bolts of lightning on the left side and waves on the right side, on a black background. The logo sometimes fades into a radio tower pulsing electricity similar to the RKO Pictures logo and back to the logo again.
Trivia: The lightning bolts on the left side were meant for the radio network, and the waves on the right side were meant for the television network. Audio: An announcer says "This is NBC, the National Broadcasting Company", followed by the chime notes "G", "E", and "C" with a sound like electrical buzzing in the background. Availability Note: This was seen on the 1945 short documentary Tomorrow Television, but it may appear on kinescopes of the period. This logo used a custom type style shared across NBC's branding and properties starting in 1972. See also NBC News, NBC Sports. This logo was introduced with the debut of the Peacock streaming app.
NBCUniversal Studios Group Universal Filmed Entertainment Group: Universal Pictures | Universal 1440 Entertainment | Universal Animation Studios | United International Pictures7 | DreamWorks Animation | Focus Features | Focus World | Illumination (Labs |... Universal Studio Group: Universal Television (Alternative Studios) | Universal Content Productions | DreamWorks Animation Television (Big Idea Entertainment | DreamWorks Classics | Harvey Comics | Harvey Entertainment) | LXTV | NBC News Studios |... NBCUniversal Media Group US television networks: NBC | Bravo | Cozi TV | NBC American Crimes | NBC LX Home | NBC True CRMZ | New England Cable News NBC News Logopedia reflects the rich legacy and evolving identity of one of America’s most iconic news institutions. As visual branding plays a crucial role in shaping public perception, analyzing the history and transformation of NBC News logos offers deep insights into media trends, technological progress, and audience expectations. From its early peacock iterations to modern minimalist wordmarks, the evolution of NBC News Logopedia is a compelling narrative of visual strategy and cultural adaptation.
The foundation of NBC News Logopedia begins with the classic NBC peacock. Introduced in 1956, this symbol was originally used to showcase the network’s commitment to color broadcasting. As a visual identity, the peacock soon became synonymous with credibility, authority, and innovation. NBC News adopted and adapted the peacock across its news segments, giving viewers a consistent and recognizable brand. The early logos focused heavily on traditional serif fonts, strong contrast, and clear framing. These elements were meant to convey professionalism and trust, which were essential to news broadcasting in the mid-20th century.
Over time, NBC News Logopedia has adapted to reflect digital advancements and aesthetic trends. NBC News Logopedia reveals distinct logo phases that align with technological and cultural shifts. The 1970s introduced a more modern, cleaner typeface with the peacock prominently featured beside the word “News.” This was a response to competition from other major networks and a desire to appear more progressive. By the 1990s, the logo evolved again, adopting bolder fonts and sharper lines. These changes mirrored the growing role of cable news and 24-hour coverage. Digital screens required more clarity, prompting NBC News to simplify its branding for better legibility.
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The National Broadcasting Company (NBC) Is An American Television Network
The National Broadcasting Company (NBC) is an American television network owned by Comcast through its media subsidiary NBCUniversal. Originally founded on May 19, 1926 as a radio network, its television network launched on April 30, 1939. It is the oldest broadcasting network in the United States. NBC, founded as a subsidiary of General Electric, debuted as a radio network on November 15, 1926. T...
Lightning Bolts Were Also A Key Part Of Corporate Parent
Lightning bolts were also a key part of corporate parent RCA's emblem, as well as that of one-time sister company RKO Radio Pictures. Despite being replaced by the 1946 and 1952 logos, this was used to identify the company as late as 1952,[2] and was used as the NBC Radio Network logo until 1953. The National Broadcasting Company (NBC) has used several corporate logos over the course of its histor...
Recent Logos Have Been Themed For Different Holidays During The
Recent logos have been themed for different holidays during the year (such as Christmas, Thanksgiving, Halloween, St. Patrick's Day, Valentine's Day, and New Year's Day), in observance of its upcoming or ongoing broadcasts of the Olympics, as well as an American flag-themed logo following the September 11 attacks. The logo has been adapted for color television and high definition as technology has...
NBC Debuted As A Radio Network In 1926, With A
NBC debuted as a radio network in 1926, with a logo depicting a microphone surrounded by lightning bolts, superimposed over a map of the United States. The "NBC" letters appeared in an arc above the graphic.[3] In 1931, NBC introduced its second logo – a square with a diagonal NBC text in it, with lightning bolts around the "B."[4] This logo was later adopted in 1941 for use as the... In 1943, NBC...
A Network Identification Featuring This Logo Includes A Male Announcer
A network identification featuring this logo includes a male announcer saying "This is NBC, the National Broadcasting Company," followed by the NBC chimes. On the network's flagship television station WNBT (now WNBC), this was accompanied by the same announcer saying "WNBT, New York." At the beginning of telecasts, a card was shown with a different NBC logo... This was replaced by another card dep...