University of Kwazulu-Natal

Muck Rack Pricing Guide 2025 Costs Plans Broken Down

Bonisiwe Shabane
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muck rack pricing guide 2025 costs plans broken down

Use Muck Rack to find journalists, get press for your story, monitor the news and report on the impact of your PR. Journalists can build portfolios and accelerate their careers. Use Muck Rack to find journalists, get press for your story, monitor the news and report on the impact of your PR. Journalists can build portfolios and accelerate their careers. Designed to address the need for advanced, actionable PR insights, this solution enables communications teams to monitor media coverage across print, digital, broadcast, and social platforms, leveraging AI and curated expertise for trend analysis,... Key capabilities include curated monitoring, executive digests, measurement and insights, and access to a global network of over 600,000 media sources, supporting organizations in shaping effective media strategies and evaluating PR impact on business...

Organizations seeking greater efficiency and insights in PR workflows use this solution to consolidate media monitoring, journalist outreach, coverage reporting, and relationship management. The platform provides access to an extensive journalist database, real-time tracking of media mentions, customizable analytics, and reporting tools to help teams accurately measure public relations impact. Addressing the need for efficient media outreach and monitoring, this entry-level platform tier streamlines public relations workflows for individuals and small teams. It provides core capabilities to identify relevant media contacts, manage communications, and monitor coverage, helping users organize their PR efforts and measure outcomes. Muck Rack offers a structured pricing model that caters to different types of users, including brands and agencies. Here’s a breakdown of the key aspects of their pricing:

1. **Basic License**: The starting cost for a basic license is approximately **£5,000 per year for a single user**. This is the entry-level option and is designed to provide essential features for individuals or small teams. 2. **Average Subscription Cost**: Most users report an average expenditure of around **£10,000 per year**. This figure typically reflects a more comprehensive plan that includes additional features and capabilities suited for larger teams or more extensive usage.

3. **Higher Tier Plans**: For organisations that require advanced features or a larger number of users, Muck Rack offers plans that can reach up to **£25,000 per year or more**. These plans are tailored for larger agencies or brands with significant PR needs. 4. **API Pricing**: The cost associated with using the Muck Rack API is determined by the frequency of data requests made by your organisation. This means that the final price can vary significantly based on how much data you need and how often you access it [1][3].

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1. **Basic License**: The Starting Cost For A Basic License

1. **Basic License**: The starting cost for a basic license is approximately **£5,000 per year for a single user**. This is the entry-level option and is designed to provide essential features for individuals or small teams. 2. **Average Subscription Cost**: Most users report an average expenditure of around **£10,000 per year**. This figure typically reflects a more comprehensive plan that includ...

3. **Higher Tier Plans**: For Organisations That Require Advanced Features

3. **Higher Tier Plans**: For organisations that require advanced features or a larger number of users, Muck Rack offers plans that can reach up to **£25,000 per year or more**. These plans are tailored for larger agencies or brands with significant PR needs. 4. **API Pricing**: The cost associated with using the Muck Rack API is determined by the frequency of data requests made by your organisati...