University of Kwazulu-Natal

Muck Rack Amec International Association For The Measurement And

Bonisiwe Shabane
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muck rack amec international association for the measurement and

In Muck Rack’s 2024 State of PR Measurement report, published last November, approximately half of those surveyed said they were only “somewhat confident” in the metrics they track and report to stakeholders. And yet, most understand that demonstrating the value of their work requires adequate measurement—and accurate data to support it. To address this disconnect and explore the current state of PR measurement—from industry challenges to the role of AI to implementing frameworks as a best practice—we spoke to PRNEWS Measurement Hall of Fame honoree... PRNEWS: What is the state of PR measurement in your view? Johna Burke, CEO and Global Managing Director at AMEC: In general, there is a larger demand for PR measurement, because with budgets being tightened with industry and market consolidation, all of those things are... As organizations, brands, agencies—all of the above—are looking for the value of their work and to do some evaluation, from profitability of accounts to employee valuation, they're looking for metrics to be in place...

The savvy ones know that that ROI piece is increasingly important, even though they're working with smaller budgets … Instead of looking for just the output, they're looking to transition their work to that... 🇮🇪 We’re thrilled to announce that Muck Rack will be a sponsor of the AMEC Global Summit 2026 – coming to Dublin next year! It’s a special moment for us to support this global gathering, and we can’t wait to welcome industry leaders, measurement experts and comms pros from around the world. #AMECSummit2026 Values-Driven Communicator | Podcast Host | Project and Onboarding Coordinator | SaaS + B2B Support | Helping Mission-Driven Teams Grow with Integrity Measuring the value and impact of communications | Certified change practitioner

Cong Village in Co. Mayo will once again become a hub of ideas and imagination as the 13th annual CongRegation unconference returns from November 28–30, 2025, under the theme “Chaos.” The Irish Podcast Awards has officially unveiled the shortlist for its inaugural year, shining a spotlight on the very best in Irish audio storytelling across seven diverse categories. Griffith College celebrated one of the country’s most respected voices in broadcasting, Joe Duffy, at its annual graduation ceremony last. We are deeply saddened by the passing of Frank Fennell, founder of Fennell Photography and one of Ireland’s most respected commercial photographers. dmg media Ireland has announced the appointment of Sarah Freeman as the new Editor of Business Plus magazine.

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In Muck Rack’s 2024 State Of PR Measurement Report, Published

In Muck Rack’s 2024 State of PR Measurement report, published last November, approximately half of those surveyed said they were only “somewhat confident” in the metrics they track and report to stakeholders. And yet, most understand that demonstrating the value of their work requires adequate measurement—and accurate data to support it. To address this disconnect and explore the current state of ...

The Savvy Ones Know That That ROI Piece Is Increasingly

The savvy ones know that that ROI piece is increasingly important, even though they're working with smaller budgets … Instead of looking for just the output, they're looking to transition their work to that... 🇮🇪 We’re thrilled to announce that Muck Rack will be a sponsor of the AMEC Global Summit 2026 – coming to Dublin next year! It’s a special moment for us to support this global gathering, a...

Cong Village In Co. Mayo Will Once Again Become A

Cong Village in Co. Mayo will once again become a hub of ideas and imagination as the 13th annual CongRegation unconference returns from November 28–30, 2025, under the theme “Chaos.” The Irish Podcast Awards has officially unveiled the shortlist for its inaugural year, shining a spotlight on the very best in Irish audio storytelling across seven diverse categories. Griffith College celebrated one...