Muck Rack Acquires Keyhole Miller Thomson

Miller Thomson acted as counsel to the shareholders of Keyhole, a social listening and analytics platform, with respect to their sale of Keyhole to MuckRack. The purchase closed on August 31, 2024 and marks Muck Rack’s first acquisition in Canada. Muck Rack aims to enable organizations to build trust, tell their stories and demonstrate the unique value of earned media. It is a public relations management platform and combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Keyhole is a leading social listening and analytics platform that empowers businesses to monitor, analyze, and understand real-time social media conversations. Since its founding in 2009, Keyhole has provided organizations with actionable insights into social media trends, influencer impact, and brand perception across major platforms like Instagram, X (formerly Twitter), Facebook, and TikTok.

Trusted by global brands, agencies, and PR professionals, Keyhole’s technology helps users make data-driven decisions to enhance their social media strategies and protect their online reputation. Miller Thomson advised the shareholders of Keyhole with a team led by Max Spearn and Jaclyne Reive, and comprised of Andrea Chiu (Corporate/M&A), Stuart Chaimberg (Transactions and Leasing) Karen Durell (IP/IT), David Tsai (L&E),... Counsel to the Underwriters regarding a $25.7 million bought deal equity private placement by NanoXplore Inc. Muck Rack, a leader in public relations and communications management software, has made its first acquisition by purchasing Keyhole, a top social listening and analytics platform. This strategic move, Muckrack’s acquisition of Keyhole, enhances Muck Rack’s capabilities by integrating real-time social media insights directly into its platform. With this integration, PR and corporate communications teams can now monitor brand mentions, hashtags, influencers, and keywords across major social channels like Instagram, X (formerly Twitter), TikTok, YouTube, and Facebook—all within Muck Rack’s platform.

This addition complements Muck Rack’s existing global media monitoring, which already covers more than 600,000 news sources daily. Muckrack’s acquisition of Keyhole underscores Muck Rack’s commitment to providing comprehensive tools for PR professionals, enabling them to seamlessly blend social media insights with traditional media coverage. This expansion aims to empower communicators to anticipate crises, refine earned media strategies, and measure key social media KPIs. MuckRack appears in PRToolFinder‘s Media Contact Database, Media Monitoring, Media Suites, and now social media monitoring categories. For more details on Muck Rack’s acquisition of Keyhole and its impact on the PR landscape, read the full press release here. You must be logged in to post a comment.

September 03, 2024 10:05 ET | Source: Muck Rack Muck Rack Miami and Toronto, Sept. 03, 2024 (GLOBE NEWSWIRE) -- Muck Rack, the company that enables organizations to build trust, tell their stories and demonstrate the unique value of earned media through its public relations (PR) and communications management... The purchase closed on August 31, 2024 and marks Muck Rack’s first acquisition.Muck Rack will continue supporting the Keyhole product and will begin to integrate its tools into the Muck Rack platform immediately. PR and corporate communications teams can easily add social listening to their Muck Rack subscription, and soon will be able to access social listening insights directly within the Muck Rack platform, offering a comprehensive... The integration will enable customers to monitor direct and indirect brand mentions, hashtags, influencers and keywords across Instagram, X (formerly Twitter), TikTok, YouTube and Facebook.

Keyhole’s social media monitoring complements Muck Rack’s expansive global media monitoring, which includes more than 600,000 global news sources and more than 3.5 million articles daily, across online, television, radio, newsletters and print, all... “Social listening is a key part of the communications workflow, and as the consumption of news on social media continues to increase, PR professionals need to understand how social and news coverage work together... “By integrating Keyhole’s technology, we’ll be able to build social listening tools specifically for the PR and communications user, providing them with insights that can help them spot a potential crisis, inform earned media... Muck Rack and Keyhole have been partners since 2023 and share similar values. Both companies were founded in 2009, pioneering social media data and insights, and both scaled successfully through bootstrapping. “We couldn’t ask for a better partner than Muck Rack to scale our technology and bring it to the forefront of the PR community,” added Saif Ajani, cofounder of Keyhole.

“Integrating our social listening and monitoring tools with Muck Rack’s earned media reporting will empower communicators to understand which conversations impact their reputation, enabling them to take timely and informed actions.”The acquisition comes at... The company received its first-ever institutional capital investment of $180M in 2022 and remains founder-controlled, majority-founder owned and profitable. Muck Rack’s software supports the entire PR workflow combining media database, pitching, monitoring and reporting to generate press coverage, protect brand reputation and boost PR performance, efficiency and collaboration. Built from the ground up and powered by the best data in PR, the platform leverages the latest in artificial intelligence and machine learning to monitor media outlets worldwide, helping communicators measure and report... About Muck Rack Muck Rack enables organizations to build trust, tell their stories and demonstrate the unique value of earned media. The only public relations management platform powered by intuitive technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and...

Purpose-built for communications and public relations, Muck Rack helps more than 5,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories. Learn more at muckrack.com. About KeyholeKeyhole is a leading social listening and analytics platform that empowers businesses to monitor, analyze, and understand real-time social media conversations. Since its founding in 2009, Keyhole has provided organizations with actionable insights into social media trends, influencer impact, and brand perception across major platforms like Instagram, X (formerly Twitter), Facebook, and TikTok. Trusted by global brands, agencies, and PR professionals, Keyhole’s technology helps users make data-driven decisions to enhance their social media strategies and protect their online reputation.

Learn more at keyhole.co. Miami, Nov. 06, 2025 (GLOBE NEWSWIRE) -- Muck Rack, the leading public relations software powered by intuitive technology, has released its 2025 State of PR Measurement Report, revealing how AI and... Miami, Oct. 28, 2025 (GLOBE NEWSWIRE) -- Muck Rack, the leading public relations software powered by intuitive technology, has released its first State of Creator Journalism Report, a focused... Muck Rack, the company that enables organizations to build trust, tell their stories and demonstrate the unique value of earned media through its public relations (PR) and communications management software, today announced that it...

The purchase closed on August 31, 2024 and marks Muck Rack’s first acquisition. Muck Rack will continue supporting the Keyhole product and will begin to integrate its tools into the Muck Rack platform immediately. PR and corporate communications teams can easily add social listening to their Muck Rack subscription, and soon will be able to access social listening insights directly within the Muck Rack platform, offering a comprehensive... The integration will enable customers to monitor direct and indirect brand mentions, hashtags, influencers and keywords across Instagram, X (formerly Twitter), TikTok, YouTube and Facebook. Keyhole’s social media monitoring complements Muck Rack’s expansive global media monitoring, which includes more than 600,000 global news sources and more than 3.5 million articles daily, across online, television, radio, newsletters and print, all... “Social listening is a key part of the communications workflow, and as the consumption of news on social media continues to increase, PR professionals need to understand how social and news coverage work together...

“By integrating Keyhole’s technology, we’ll be able to build social listening tools specifically for the PR and communications user, providing them with insights that can help them spot a potential crisis, inform earned media... Together, the Muck Rack and Keyhole teams will build social listening features designed specifically for PR and communications. Muck Rack and Keyhole have been partners since 2023 and share similar values. Both companies were founded in 2009, pioneering social media data and insights, and both scaled successfully through bootstrapping. There were 1,744 press releases posted in the last 24 hours and 439,304 in the last 365 days. Miami and Toronto, Sept.

03, 2024 (GLOBE NEWSWIRE) -- Muck Rack, the company that enables organizations to build trust, tell their stories and demonstrate the unique value of earned media through its public relations (PR) and communications management... The purchase closed on August 31, 2024 and marks Muck Rack’s first acquisition.Muck Rack will continue supporting the Keyhole product and will begin to integrate its tools into the Muck Rack platform immediately. PR and corporate communications teams can easily add social listening to their Muck Rack subscription, and soon will be able to access social listening insights directly within the Muck Rack platform, offering a comprehensive... The integration will enable customers to monitor direct and indirect brand mentions, hashtags, influencers and keywords across Instagram, X (formerly Twitter), TikTok, YouTube and Facebook. Keyhole’s social media monitoring complements Muck Rack’s expansive global media monitoring, which includes more than 600,000 global news sources and more than 3.5 million articles daily, across online, television, radio, newsletters and print, all... “Social listening is a key part of the communications workflow, and as the consumption of news on social media continues to increase, PR professionals need to understand how social and news coverage work together...

“By integrating Keyhole’s technology, we’ll be able to build social listening tools specifically for the PR and communications user, providing them with insights that can help them spot a potential crisis, inform earned media... Muck Rack and Keyhole have been partners since 2023 and share similar values. Both companies were founded in 2009, pioneering social media data and insights, and both scaled successfully through bootstrapping. “We couldn’t ask for a better partner than Muck Rack to scale our technology and bring it to the forefront of the PR community,” added Saif Ajani, cofounder of Keyhole. “Integrating our social listening and monitoring tools with Muck Rack’s earned media reporting will empower communicators to understand which conversations impact their reputation, enabling them to take timely and informed actions.”The acquisition comes at... The company received its first-ever institutional capital investment of $180M in 2022 and remains founder-controlled, majority-founder owned and profitable.

Muck Rack’s software supports the entire PR workflow combining media database, pitching, monitoring and reporting to generate press coverage, protect brand reputation and boost PR performance, efficiency and collaboration. Built from the ground up and powered by the best data in PR, the platform leverages the latest in artificial intelligence and machine learning to monitor media outlets worldwide, helping communicators measure and report... About Muck Rack Muck Rack enables organizations to build trust, tell their stories and demonstrate the unique value of earned media. The only public relations management platform powered by intuitive technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and... Purpose-built for communications and public relations, Muck Rack helps more than 5,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.

Learn more at muckrack.com. About KeyholeKeyhole is a leading social listening and analytics platform that empowers businesses to monitor, analyze, and understand real-time social media conversations. Since its founding in 2009, Keyhole has provided organizations with actionable insights into social media trends, influencer impact, and brand perception across major platforms like Instagram, X (formerly Twitter), Facebook, and TikTok. Trusted by global brands, agencies, and PR professionals, Keyhole’s technology helps users make data-driven decisions to enhance their social media strategies and protect their online reputation. Learn more at keyhole.co. EIN Presswire provides this news content "as is" without warranty of any kind.

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© 1995-2025 Newsmatics Inc. dba EIN Presswire. All rights reserved. Muck Rack’s Public Relations Management (PRM) platform enables organizations to build trust and tell their stories through earned media. Its media database curates hundreds of millions of data points to help PR teams find journalists, podcasters and content creators, generate coverage, monitor news and prove the value of their work. Muck Rack was founded in 2009 and is based in Miami, Florida.

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