University of Kwazulu-Natal

Linkedin Adds Ai Powered Search To Help Users Find People

Bonisiwe Shabane
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linkedin adds ai powered search to help users find people

For the last two years, LinkedIn has tried to infuse AI into different parts of its platforms, including ad copies, content creation, personalized digests, hiring assistance, job hunting advice, and learning. The company is now finally adding AI to one of the most-used parts of the site: search. Earlier this year, the company released a job search tool for members in the U.S., allowing them to search for jobs using natural language queries. Now, the company is extending the feature to people search. Users can use queries like “Find me investors in the healthcare sector with FDA experience,” people who “co-founded a productivity company and are based in NYC,” or “Who in my network can help me... Until now, LinkedIn’s search has been more complicated.

You can type in a few words to find the right people or rely on many different LinkedIn filters in the hope of getting the right results. Plus, you also have to think about what kinds of words you might want to use to get the best out of the search system. “With lexical search, you have to know the exact title of the person, or you need to wrestle with filters to find the right person, maybe. And if you didn’t know the right combination, the right person remained undiscovered. The new AI-powered people search is designed to be the fastest path to the person who can help you the most,” Rohan Rajiv, senior director of product management at LinkedIn, told TechCrunch over a... LinkedIn’s latest product launch reimagines how to quickly search for people and discover more relevant professionals faster.

LinkedIn search accuracy is enhanced with natural conversation versus traditional keywords and filters. LinkedIn today introduced the launch of AI-powered people search, a new way to make finding the right person easier than ever. Now, to find people on LinkedIn you can now simply type what you’re looking for in plain language. Want to find “someone who’s grown a small business” or “an expert in digital marketing”? Just ask, and LinkedIn will surface the most relevant people. Previously, finding the right professional had been challenging because search, to-date, has been literal.

When searching for that “someone,” you would need hyper-specific information like company name, job title or a credential. Without this information, search results would fail. Now, instead of static results, LinkedIn surfaces people with the right expertise, at the right time, turning connections into actionable opportunities. Don't miss the most important news and views of the day. Get them on our Telegram channel First Published: Nov 14 2025 | 2:06 PM IST

LinkedIn has introduced a major upgrade to the way people search on the platform, bringing an AI-powered search tool that allows Premium users to look for professionals using natural-language prompts instead of rigid filters... The update marks one of LinkedIn’s biggest steps yet toward integrating conversational AI into its core features. Until now, searching for someone on LinkedIn required precision, a full name, company, specific job title, skill, or filter combination. If any detail was off, the results weren’t always helpful. Many users also struggled to find the right people when they didn’t know the exact title or keywords to type. LinkedIn is making it easier to search for people with AI https://t.co/BAH7xXNfMf — The Verge (@verge) November 13, 2025

LinkedIn’s new AI-driven search aims to fix exactly that. With this update, a Premium user can type something as broad as “someone who has scaled an early-stage startup,” “a content creator familiar with AI tools,” or “a product manager who has led fintech... Searching on LinkedIn is getting a lot more AI capabilities When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. LinkedIn is adding even more AI tools to the platform in order to help users find suitable matches in its search box.

With the change, LinkedIn users will be able to search terms such as, “investors in the healthcare sector with FDA experience” or, “who in my network can help me understand wireless networks.” Before, searches on LinkedIn required users to input the exact job titles or use complex filtering - which means many matches simply went amiss. For the last two years, LinkedIn has tried to infuse AI into different parts of its platforms, including ad copies, content creation, personalized digests, hiring assistance, job hunting advice, and learning. The company is now finally adding AI to one of the most-used parts of the site: search. Earlier this year, the company released a job search tool for members in the U.S., allowing them to search for jobs using natural language queries. Now, the company is extending the feature to people search.

Users can use queries like “Find me investors in the healthcare sector with FDA experience,” people who “co-founded a productivity company and are based in NYC,” or “Who in my network can help me... Until now, LinkedIn’s search has been more complicated. You can type in a few words to find the right people or rely on many different LinkedIn filters in the hope of getting the right results. Plus, you also have to think about what kinds of words you might want to use to get the best out of the search system. Premium LinkedIn users in the U.S. now have access to a brand-new AI-enhanced People Search tool designed to deliver sharper, more relevant professional matches.

The update marks LinkedIn’s biggest push yet toward AI-driven networking. LinkedIn announced the launch of AI-powered people search, which is a new way to make finding the right person easier than ever. Users can now simply type what they’re looking for in plain language. For example, prompts such as “someone who’s grown a small business” or “an expert in digital marketing”? Can provide leads on this networking platform. Earlier, people had to provide hyper-specific information, like a company name, job title, or a credential, to search for people.

Without this information, search results would fail. LinkedIn will now show people with the right expertise, at the right time, turning connections into actionable opportunities. AI-powered people search is now available to Premium subscribers in the US, with plans to expand availability in the coming months.

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