Leading Online Shows Propagate Climate Misinformation Disa

Bonisiwe Shabane
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leading online shows propagate climate misinformation disa

The Evolution of Climate Denial in the Digital Age The narrative surrounding climate change has undergone a significant shift in recent years. Outright denial of climate change is waning, replaced by a more insidious form of misinformation. This "new denial," as it’s being called, doesn’t dispute the existence of climate change but instead attacks the viability of solutions, amplifies perceived benefits of a warming planet, and frames climate action as a... This evolution is fueled by the rise of online influencers and the changing media landscape, particularly the growing reliance on social media for news consumption. The Rise of Influencer-Driven Misinformation

A substantial portion of the US population, especially younger demographics, now regularly receives news from social media influencers. A disturbing trend has emerged where a significant number of popular online shows, primarily right-leaning, are actively spreading climate misinformation. These influencers employ a revamped playbook of denial, focusing on downplaying the effectiveness of climate solutions, highlighting purported benefits of a warmer climate, and even portraying climate activists as members of a "pseudo-religion." This... From Outright Denial to Conspiracy Theories Gone are the days when “Global warming isn’t real” was the primary claim of those most vocally opposed to climate action. As more people experience the firsthand effects of climate-change-juiced-up heat waves, hurricanes, wildfires, and crop failures, a new kind of climate denial has emerged.

Rather than outright deny the problem, today, the most popular online influencers focus on other false or misleading messages like “Climate solutions don’t work,” “Climate change has some benefits,” and pollution reduction policies are... These new forms of denial made up 70% of all such claims on YouTube in 2023, up from 35% in 2018, according to the Center for Countering Digital Hate. About one in five U.S. adults and 37% of adults under 30 say they regularly get news from social media influencers, according to Pew. Of the 10 most popular online shows, eight have spread false or misleading information about climate change, a Yale Climate Connections analysis found. That analysis builds on recent work by Media Matters for America, a journalism watchdog organization, which found that right-leaning influencers now dominate digital media like podcasts and streams.

Much of the climate-related misinformation spread on these shows follows a revamped playbook of climate denial that focuses on denying the effectiveness of solutions and argues that climate change is beneficial. Influencers Jordan Peterson and Charlie Kirk also presented those concerned about climate change as adherents of a “pseudo-religion.” Eight of the top ten most popular online shows in the United States, including those helmed by Joe Rogan, Russell Brand, Ben Shapiro and Jordan B Peterson, have shared climate misinformation, a new study... According to the study, rather than outrightly denying that climate change exists, these shows are adopting a ‘new kind of climate denial’, focusing on false and misleading messages such as ‘Climate solutions don’t work’,... These type of statements comprised 70% of all climate-related misinformation on YouTube in 2023, an increase from 35% in 2018, according to a recent study by the Center for Countering Digital Hate. Approximately one in five adults in the US, as well as 37% of adults under 30, say that they regularly get news from social media influencers.

Other broadcasters that have shared inaccurate climate information, according to Yale Climate Connections include Charlie Kirk, Candace Owens, Full Send and Phil McGraw. City Harvest’s food rescue efforts are a win for both climate and food insecurity. By some estimates, 13 percent of the original Amazon forest has been lost to deforestation, much of that due to beef production. "Often backed by large advertising budgets, a new breed of climate denial is gaining popularity." "Gone are the days when “Global warming isn’t real” was the primary claim of those most vocally opposed to climate action. As more people experience the firsthand effects of climate-change-juiced-up heat waves, hurricanes, wildfires, and crop failures, a new kind of climate denial has emerged.

Rather than outright deny the problem, today, the most popular online influencers focus on other false or misleading messages like “Climate solutions don’t work,” “Climate change has some benefits,” and pollution reduction policies are... These new forms of denial made up 70% of all such claims on YouTube in 2023, up from 35% in 2018, according to the Center for Countering Digital Hate. About one in five U.S. adults and 37% of adults under 30 say they regularly get news from social media influencers, according to Pew. Of the 10 most popular online shows, eight have spread false or misleading information about climate change, a Yale Climate Connections analysis found. That analysis builds on recent work by Media Matters for America, a journalism watchdog organization, which found that right-leaning influencers now dominate digital media like podcasts and streams.

" The Rise of "New Denial": How Climate Misinformation Thrives Online The landscape of climate change denial has undergone a significant transformation. No longer dominated by outright rejection of the phenomenon, a new wave of misinformation has taken hold, focusing on undermining climate solutions, exaggerating the supposed benefits of global warming, and portraying climate action as... This "new denial" has proliferated online, particularly through influential social media personalities and podcasts, reaching a vast audience and hindering efforts to address the climate crisis. The shift in denial tactics is evident in the content shared on platforms like YouTube.

While outright denial of climate change still exists, a much larger proportion of climate-related misinformation now centers on these new narratives. This evolution reflects a response to the increasing public awareness of climate change impacts, as more people experience extreme weather events and other consequences firsthand. Deniers have adapted their messaging to exploit anxieties around climate solutions and government regulation. The rise of "new denial" coincides with the increasing influence of social media and online personalities as news sources. A significant portion of the population, especially younger demographics, now regularly consume news from influencers. Consequently, the spread of misinformation through popular online shows and podcasts has become a major concern.

Analysis reveals that a majority of the most popular online shows have promoted false or misleading information about climate change, often portraying it as a hoax or exaggerating its benefits. This new wave of climate denial often incorporates conspiracy theories, depicting climate action as a sinister plot by governments to control populations. This narrative mirrors similar conspiracy theories surrounding public health measures during the COVID-19 pandemic, demonstrating a convergence of misinformation across different domains. The "control" narrative has gained traction online, becoming a significant component of climate-skeptic content on platforms like YouTube and Twitter (now X). This tactic aims to sow distrust in institutions and undermine support for climate policies. Climate misinformation refers to false or inaccurate information about climate change and climate action that is generally spread without malicious intent.

It usually arises from misunderstandings, misinterpretations of data or simply outdated knowledge. For example, some people might misinterpret short-term weather patterns, like an extended winter season, as evidence against global warming. Despite the absence of intent to deceive, misinformation still contributes to confusion and scepticism about climate science, making it harder for people to access accurate information. Climate disinformation, on the other hand, is deliberately false and fabricated to deceive people about climate change and climate action for political, financial or ideological reasons. It is spread by individuals or organizations with vested interests in denying or downplaying the reality of climate change and its impacts. For instance, fossil fuel companies have been known to fund campaigns that cast doubt on climate science to protect their profits.

Disinformation tactics can include cherry-picking data, promoting pseudoscience, or amplifying conspiracy theories. Unlike misinformation, which can often be corrected through education and better communication, disinformation is more difficult to address and requires targeted efforts to expose and counter the deliberate falsehoods being spread. Both climate misinformation and disinformation undermine public trust in climate science, delay policy responses and polarize public discourse. According to the Global Risk Report 2024, misinformation and disinformation, together with the impacts of the climate and nature crises, are the biggest short-term and long-term risks to human society. Climate misinformation and disinformation come in various forms, each serving different purposes but ultimately hindering climate action. While some outright deny climate change, others seek to delay solutions, mislead the public or promote conspiracy theories that undermine trust in science and institutions.

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