Knowing Thy Enemy And Fighting The Good Fight A Framework For Grady

Bonisiwe Shabane

-Dec 4, 2025, 8:35 PM

knowing thy enemy and fighting the good fight a framework for grady

Elise Karinshak (undergraduate student) and Yan Jin’s paper "Knowing Thy Enemy and Fighting the Good Fight: A Framework for Organizational Preparation for and Response to AI-driven Disinformation Campaigns" received the Emerald Professional Impact Award... Abstract: Disinformation, false information designed to mislead, can significantly damage organizational operation and reputation, interfering with communication and relationship management in a wide breadth of risk and crisis contexts. Disinformation literature in security and computer science has assessed how previously introduced technologies have affected disinformation, demanding a systematic and coordinated approach for sustainable counter-disinformation efforts. However, there is a lack of theory-driven, evidence-based research and practice in public relations that advises how organizations can effectively and proactively manage risks and crises driven by AI.

As a first step in closing this research-practice gap, we first synthesize theoretical and technical literature characterizing the effects of AI on disinformation. Upon this review, we propose a conceptual framework for disinformation response in the corporate sector, that assesses (1) technologies affecting disinformation attacks and counterattacks and (2) how organizations can proactively prepare and equip communication... Elise Karinshak (undergraduate alum) and Yan Jin. (Forthcoming). “AI-driven Disinformation: A Framework for Organizational Preparation and Response“. Journal of Communication Management.

Abstract: Disinformation, false information designed with the intention to mislead, can significantly damage […] Elise Karinshak (undergraduate student) and Yan Jin’s paper “Knowing Thy Enemy and Fighting the Good Fight: A Framework for Organizational Preparation for and Response to AI-driven Disinformation Campaigns” received the Emerald Professional […] The supreme art of war is to subdue the enemy without fighting. He who knows his enemy and himself well will not be defeated easily. Pretend to be weak, so your enemy may grow arrogant. Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle. Welcome back. Just a moment while we sign you in to your Goodreads account. Sun Tzu Art of War is perhaps one of the most widely used war strategist manuscripts ever, in today’s modern world, it is applicable in almost every situation, from sports to business, from politics...

Related Article 😍💰👉 94 Inspiring Quotes For Entrepreneur When Starting Up A Business The reason this ancient Chinese Wisdom and Strategy can apply to any generation of warfare or business is because it doesn’t focus on the military technology or capability of an army at that time,... that is why this is so genius. The strategies in this book have been used for hundreds of years in military campaigns, business and sports. It is the ultimate guide on how to defeat an opposing force in whatever form that might take. Contrary to what we might expect, The Art of War actually advises to avoid fighting as much as possible by only striking targets that are weak and using manipulation to subdue the enemy.

If you know the enemy and know yourself, you need not fear the results of a hundred battles. Sun Tzu (孫子 Sūn Zǐ; c. 6th century BC) was a Chinese general, military strategist, and philosopher who lived in the Eastern Zhou period of ancient China. Sun Tzu is traditionally credited as the author of The Art of War, a widely influential work of military strategy that has affected both Western and East Asian philosophy and military thinking. He is also known as Sun Wu (孫武; Sūn Wǔ), and Chang Qing (長卿; Cháng Qīng). Original text in Traditional Chinese wikisource:zh:孫子兵法, English translation wikisource:The Art of War (Sun) by w:Lionel Giles.

The ancient Chinese military philosopher Sun Tzu admonished his generals to "know thy enemy." The question has always been how to do that. Too often military leaders have relied on simplistic methods for predicting the behavior of their adversaries—with disastrous results. In A Sense of the Enemy, Zachary Shore argues that successful leaders employ what he calls "strategic empathy," an ability to empathize with their opponents in order to anticipate how they will act. Wise leaders do not assume that rivals will act as they themselves would, but instead try to see into the unique internal constraints and drivers that shape an enemy's decision processes. Such leaders look not only for patterns, but more importantly for pattern breaks, those episodes when an opponent deviates from his usual behavior in a way that imposes long-term costs upon itself. They don't assume that past behavior always predicts future actions ("the continuity error") or that opponents have an unchanging character ("the fundamental attribution error").

Shore contrasts the empathic German Foreign Minister Gustav Stresemann, for example, who accurately perceived Russian intentions in the 1920s, with Stalin's repeated failure to read Hitler's behavior in the 1940s. Stalin was so blinded by ideology and paranoia that he couldn't see the Nazis' evolving strategy, and paid dearly for it. Shore insists that leaders need to be flexible, able to shift views when the facts on the ground change. Yet leaders still fail. Highlighting famous examples of successes and failures from the history of international conflict, A Sense of the Enemy sheds important new light on today's crises, from the vexed US-China relationship to the Iraq fiasco... Elise Karinshak (undergraduate student) and Yan Jin’s paper “Knowing Thy Enemy and Fighting the Good Fight: A Framework for Organizational Preparation for and Response to AI-driven Disinformation Campaigns” received the Emerald Professional […]

Abstract: Crisis misinformation, including false information about a crisis or a crisis-stricken organization, has become a fundamental threat to organizational wellbeing. Effective crisis response geared toward fighting crisis misinformation demands […]

Knowing Thy Enemy And Fighting The Good Fight A Framework For Grady

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