University of Kwazulu-Natal

Journalist Verification Muck Rack Help Center

Bonisiwe Shabane
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journalist verification muck rack help center

Getting verified on Muck Rack isn’t just about earning a shiny green checkmark next to your name — it’s about unlocking a treasure trove of tools that can transform how you work as a... Whether you’re a seasoned reporter looking to expand your reach or a freelancer trying to build credibility, that verification badge opens doors you didn’t even know existed. Let’s get one thing straight: Muck Rack verification isn’t like getting that blue check on X (formerly Twitter) or Instagram. This isn’t a popularity contest or something you can buy your way into. Muck Rack’s verification process is manual and rigorous, conducted by an actual editorial team that carefully vets every single application against strict criteria. The platform has been around since 2011, initially serving as a simple way for journalists to track news and build their portfolios.

Now it’s become the go-to hub where PR professionals find reporters and where journalists showcase their best work. Think of it as LinkedIn meets your personal portfolio website, but specifically designed for journalists and way more powerful. Here’s what Muck Rack is actually looking for when they review your verification request. The platform only verifies full-time working journalists — and they mean it. You need to be actively reporting, whether you’re on staff at a publication or working as a dedicated freelancer. What won’t get you verified?

Side gigs won’t cut it. If you’re doing marketing on the side, running a business, or positioning yourself as a “thought leader” rather than a journalist, you’re out of luck. Muck Rack keeps it real — they want actual journalists who are out there breaking stories and meeting deadlines.

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Getting verified on Muck Rack isn’t just about earning a shiny green checkmark next to your name — it’s about unlocking a treasure trove of tools that can transform how you work as a... Whether you’re a seasoned reporter looking to expand your reach or a freelancer trying to build credibility, that verification badge opens doors you didn’t even know existed. Let’s get one thing straight: Muck Rack...

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Now it’s become the go-to hub where PR professionals find reporters and where journalists showcase their best work. Think of it as LinkedIn meets your personal portfolio website, but specifically designed for journalists and way more powerful. Here’s what Muck Rack is actually looking for when they review your verification request. The platform only verifies full-time working journalists — and the...

Side Gigs Won’t Cut It. If You’re Doing Marketing On

Side gigs won’t cut it. If you’re doing marketing on the side, running a business, or positioning yourself as a “thought leader” rather than a journalist, you’re out of luck. Muck Rack keeps it real — they want actual journalists who are out there breaking stories and meeting deadlines.