University of Kwazulu-Natal

Ipr Leger 2025 Disinformation In Society Report Ppt Slideshare

Bonisiwe Shabane
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ipr leger 2025 disinformation in society report ppt slideshare

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The gag gets repeated in offices, group chats, and playgrounds — but when people are asked who the ad was for, silence follows. This is the paradox of humor in... IPR research is always interesting and helpful 🚨 NEW RESEARCH FROM IPR! 📊 Today, the Institute for Public Relations and Leger have launched the 5th edition of the "Disinformation in Society" study and I am SO excited! 👏 Based on a survey of 2,000 Americans, this report investigates the sources people trust, who should be responsible for combatting disinformation and how well they are doing, and how disinformation can be curbed,...

Some of the findings include: 💡 70% of Americans believe disinformation is a MAJOR problem in the US 📰 74% of Democrats and 59% of Republicans trust local news, making this outlet one of... 💪 Thanks to David Scholz, APR, CAIP for his partnership and leadership! 🙏 . Please check out the study and let us know your thoughts! https://lnkd.in/g8BnUWcp Disinformation Crisis Grips America, Paralleling Major Societal Issues: New Report Reveals Disturbing Trends

Washington, D.C. – A groundbreaking new study reveals the alarming pervasiveness of disinformation in American society, with a staggering 70% of respondents ranking it as a major problem on par with critical issues such as illegal... The 5th edition of the Disinformation in Society Report, a collaborative effort between the Institute for Public Relations (IPR) and market research firm Leger, surveyed 2,000 U.S. adults to gauge public perception of false and misleading information, identify responsible parties, and explore potential solutions. The findings paint a stark picture of a nation grappling with an information crisis, highlighting a concerning trend of eroding trust in traditional institutions and a growing reliance on personalized information bubbles. The report underscores a paradox in information consumption: While Americans express deep concerns about disinformation, they simultaneously exhibit a strong preference for news that aligns with their pre-existing beliefs.

A significant 59% of respondents admitted to favoring information that confirms their perspectives, a phenomenon that contributes to the perpetuation of echo chambers and hinders productive discourse. This tendency raises critical questions about the efficacy of fact-checking and media literacy initiatives, as individuals may be predisposed to dismiss information that challenges their worldview. Compounding the issue is the identification of major societal institutions as key culprits in the spread of disinformation. Facebook topped the list, with 74% of respondents holding the social media giant accountable. Following closely behind were the U.S. federal government (72%) and political activist groups (71%).

This erosion of trust in established sources has profound implications for democratic processes and public discourse, creating an environment where manipulation and misinformation can thrive. Interestingly, the report reveals that Americans place the highest level of trust in sources within their immediate social circles. Family members (82%), individuals perceived as similar to themselves (79%), and friends (75%) emerged as the most trusted sources of information. This finding highlights the growing influence of personal networks in shaping individual perceptions and underscores the need for media literacy efforts that empower individuals to critically evaluate information shared within these trusted circles.

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