Inbound Hubspot Breeze Ai Update Overview Smartbug Media

Bonisiwe Shabane

-Dec 28, 2025, 8:53 AM

inbound hubspot breeze ai update overview smartbug media

HubSpot's AI-powered Breeze platform has received significant enhancements, with four major updates designed to deliver on the "unified platform" vision. These new features are built to streamline workflows and provide deeper, more connected intelligence for your business. 1. Breeze Customer Agent: This tool has evolved into a comprehensive front-office AI concierge. It can now handle everything from answering basic support inquiries to qualifying leads and scheduling meetings, turning every inbound conversation into a potential opportunity. 2.

Breeze Marketplace and Breeze Studio: Breeze Marketplace is where you can discover and install prebuilt agents and assistants from HubSpot, whereas Breeze Studio is the workspace for tailoring these tools to your company's specific... 3. Breeze Assistant and Custom Assistants: Previously known as Breeze Copilot, the new Breeze Assistant acts as a personal AI chief of staff with a deep understanding of your business. Alongside this, you can create custom assistants to serve as specialized experts for unique business processes. 4. Breeze Data Agent: This new feature automates the process of gathering customer intelligence.

It eliminates the need for manual research by answering specific questions about prospects and customers, drawing on data from your CRM, conversations, and public web sources. At INBOUND 2025, HubSpot unveiled the new and improved Breeze, the most ambitious evolution of its AI capabilities so far. Breeze introduces four core updates that together reimagine how AI supports marketing, sales and service teams. Each update is designed to remove friction, scale efficiency, and create more personalised customer experiences, all natively inside HubSpot. Let’s explore the four updates you need to know. Customer Agent has expanded beyond support to become a complete front office solution.

Qualifies leads in real time and books meetings on the spot. Answers pre-sales and support questions across chat, email, WhatsApp, Facebook, and now voice. CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered. As part of the Fall 2024 Spotlight at INBOUND, HubSpot launched Breeze, its embedded AI with new Copilot and Agents; Breeze Intelligence for data enrichment; and updates to Marketing Hub and Content Hub that...

BOSTON--(BUSINESS WIRE)--Sep. 18, 2024-- Go-to-market teams—marketing, sales, and service—hold the keys to customer happiness, revenue generation, and ultimately business growth. But today, GTM teams are struggling to keep up, let alone drive growth. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240918001493/en/ Easy, fast, unified: HubSpot shares the recipe for business growth along with 200+ updates to the customer platform (Graphic: Business Wire)

At INBOUND 2024 and in its Fall 2024 Spotlight, HubSpot revealed how it’s changing this reality for marketing, sales, and service teams by doubling down on making its customer platform easy, fast, and unified. Everything is built so that GTM teams can unlock growth for their businesses. TL;DR: HubSpot’s 2025 updates are more than new features. They redefine how large enterprises can unify data, scale AI, and govern customer experiences with confidence. Each September, HubSpot’s Inbound conference sets the tone for the year ahead. This year, Yamini Rangan (CEO) and Karen Ng (EVP of Product) unveiled a wave of product updates that HubSpot.

From AI agents that handle complex interactions to data tools that rival standalone warehouses, the updates show HubSpot’s ambition to be the front-office platform for large, global businesses.But at Huble, we don’t just recap... Our role is to unpack why these changes matter and what they mean for senior leaders driving growth, governance, and efficiency at scale. Until now, AI in HubSpot has been siloed: assistants without memory, chatbots limited to scripts. Breeze changes this. Imagine a Customer Agent that qualifies website visitors in real-time, routes high-value leads to the right team, and even speaks their language. Or an Assistant that not only drafts a follow-up email but recalls a preference from a previous meeting and pulls in data from your CRM and Google Docs.

At scale, AI adoption fails when it lacks governance. Enterprises need agents that can be centrally managed, monitored, and trusted across regions and teams. Breeze Studio and the Marketplace provide the infrastructure for AI at enterprise scale: standardised, governed, but flexible enough to adapt. We help enterprises set the guardrails – configuring Breeze agents to reflect compliance, brand voice, and operational rules. With our guidance, AI becomes a strategic partner, not a liability. HubSpot believes that AI will be transformational for SMBs (Small to Medium-sized Businesses), and it's the company’s mission to provide them with the tools - AI assistants and agents - that will not only...

At its Inbound conference today, HubSpot has announced a number of new agents, some important updates to existing ones, a new Agent Marketplace, and Breeze Studio. Nicholas Holland, Head of AI at HubSpot, filled me in on what’s being announced and how HubSpot is championing small businesses through AI. For HubSpot, a hybrid team is one where humans lead and AI accelerates - it’s not one or the other; it’s both together. This is what the company focuses on when it builds new capabilities and agents. What does a hybrid team look like? Holland said every employee will gain leverage by having an AI assistant.

He said AI has matured a lot in the last year. At the same time, customers want it deeply tied into their context (CRM data, campaign data, processes, context). That requires not a co-pilot, but an AI assistant. As you head down this path, Holland said there are some important things to understand: As one pioneer once said, “The best way to predict the future is to create it.” With HubSpot’s new AI features, you can see that future forming: one where CRM, marketing, sales, service, and data aren’t merely connected but actively intelligent, intuitive, and built to work alongside you.

Let’s dive into the Breeze, HubSpot’s boldest move yet in reshaping how teams collaborate with AI. Breeze Customer Agent doesn’t just sit there answering questions. It qualifies prospects, taps into HubSpot records to pull history, updates properties, and personalizes replies, all automatically. Voice conversations? Handled. Testing & Coaching experiences?

Now built in, highlighting knowledge gaps across all customer agents so you can refine content and watch performance improve. INBOUND 2025 left us with one certainty: the future of marketing, sales, and customer success runs through artificial intelligence. But that's not the whole story. “We’re at a crucial moment”, explained Karen Ng, HubSpot EVP of Product. “The companies that will win aren’t the ones who will use the most AI tools, but those with the smartest hybrid teams where AI doesn’t replace people, but multiplies their impact”. AI, therefore, is not the starting point, but rather the tool that helps us enhance who we are as a brand and transform our relationships with customers.

And there’s no shortage of tools. The integration of HubSpot with Claude, ChatGPT, and now Gemini, will certainly enable teams to work more fluidly, flexibly, and competitively. This isn’t a minor detail. Most companies today make decisions using only 20% of their available customer data, while the remaining 80% is trapped in emails, conversations, and spreadsheets. 🔥 INBOUND 2024 has introduced some exciting updates for HubSpot users, and we’re here to break them down for you! From streamlined data enrichment to Breeze Intelligence, HubSpot is making it easier than ever to identify, engage, and convert your ideal prospects.

Learn how these powerful AI-driven tools can help reinvent your growth strategy in our latest blog post: https://hubs.ly/Q02QjzCm0 #HubSpot #INBOUND2024 #AI #B2BMarketing #BusinessGrowth HubSpot’s Fall 2025 Spotlight delivered a clear message: the future is unified. Every announcement centered on unifying data, systems, and teams to accelerate growth with AI-powered insights. From new Breeze AI capabilities to the evolution of the Data Hub, Smart CRM, and a refreshed brand identity, HubSpot is positioning itself as the platform where everything comes together. Here’s a breakdown of the biggest updates. The core of the Spotlight is unified—the promise of bringing together not only teams, but also data.

HubSpot is making the case that it’s the only platform that can unify all your customer information and activate it with AI-driven insights. The result? Your teams can “know everything and do anything.” This vision sets the tone for every product update. Breeze Customer Agent is evolving into a powerful 24/7 AI concierge.

Inbound Hubspot Breeze Ai Update Overview Smartbug Media

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