University of Kwazulu-Natal

How Search Works On Apple Podcasts Apple Podcasts For Creators

Bonisiwe Shabane
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how search works on apple podcasts apple podcasts for creators

Use Search to find shows, channels, and episodes on Apple Podcasts. Browse categories which are personalized to your tastes or start typing a search term in the search box. After you start typing, suggestions will appear to help you find what you’re looking for. Tap a suggestion or finish typing your query and tap the Search button to see the most relevant results. To search all channels, shows, and episodes available on Apple Podcasts, tap All Podcasts. Toggle to your Library to search only the shows you follow and episodes you’ve saved or downloaded.

Filtering search to your Library is a great way to quickly find podcasts you’ve listened to or saved. Search finds the best possible match to your search term and presents the most relevant results at the top. Some of the main factors that Apple Podcasts uses to order your Search results include: Like charts, while ratings, reviews, and shares help indicate a podcast’s newness, popularity, and quality, they are not factored into Search results. You’re creating high-quality podcast episodes. You’re promoting them on social media, maybe even running a newsletter or collaborating with other creators.

But have you ever stopped to think about your visibility inside podcast listening platforms themselves? If your podcast is not ranking in search on Spotify or Apple Podcasts, you’re missing out on one of the most powerful discovery channels out there 😬 The truth is, being a great podcaster isn’t enough to guarantee visibility. With thousands of shows released every day, ranking in podcast search results has become a crucial skill to master. Whether your audience is searching for “mindfulness for beginners” or “startup tips,” you need your show to appear—ideally in the top results. When promoting your podcast, you probably think of social media, newsletters, or cross-promotion partnerships.

While these are effective, one discovery channel remains incredibly underestimated: the podcast listening platforms themselves, like Apple Podcasts and Spotify 📱 According to The Podcast Host, 50% of listeners open their preferred podcast app first when looking for a new show. That means half of your potential audience starts their discovery journey directly within these platforms, not on social media or Google searches. Among listeners browsing within these apps, a whopping 70% say they type topics into the app’s search bar to find new podcasts. That equates to 35% of all listeners relying solely on in-app keyword search. If your podcast is not ranking in search, you’re missing out on being found by the right people at the right time 🔍

I’ve been going to podcast conferences for over a decade, and nearly every one has a session on podcast SEO or ranking higher in the charts. I’ve always been skeptical of these sessions because, while traditional SEO is well-studied, there hasn’t been much research into how podcast rankings work. That uncertainty opened the door for people to claim they’d “cracked the code” and sell their secrets, most of which turned out to be snake oil. Now, we’re finally getting credible insights into the Apple Podcasts algorithm, with real case studies, anecdotes, and documentation from Apple shedding light on how the system really works. When people talk about “podcast SEO,” they’re usually describing two very different things. Sometimes they mean podcast app optimization, where you try to rank higher inside Apple Podcasts, Spotify, and other listening apps.

Other times, they’re talking about traditional SEO for your podcast website, where you’re trying to rank in Google. If you’re a podcaster then you know how tricky it is for your show to pop up in Apple podcasts search rankings, when you type in keywords related to your show. Hell, For our podcast, CLIPPED, we frequently search for our episode titles or related phrases using the Apple Podcasts search bar, only to be disappointed by the search results. What good is podcasting if nobody can find your show? If you’re a podcast host and you’re feeling frustrated, imagine what your listeners are experiencing daily. People around the globe are searching for episodes and content like yours, only to be met with search results that miss the mark or fail to meet their needs.

In the weekly newsletter with Podsights, Sounds Profitable has announced “the first credible study of the profile of podcast creators in America”. The research will be yearly, to track trends and changes in the creator space. The Creators, by Sounds Profitable and Edison Research, will be unveiled on Jun 28: you can register for the free webinar. Breaking: Apple Podcasts has published details of how search in its app works. The post, new today, includes clarification that ratings and reviews aren’t factored into search results; and that the search function searches the show name, channel name, and episode title. The Reuters Institute and University of Oxford has released the Digital News Report 2022.

Interviewing a total of 92,000 people across 46 countries, the data shows podcasting use is growing again after a pause due to the pandemic. Spotify is continuing to gain ground over Apple and Google Podcasts, and YouTube also shows increasing use. Now, 34% of people in surveyed countries listen to podcasts (up from 31% in 2021): they are most popular in Ireland, Sweden and Norway. Choice quote: “In our qualitative research in both the UK and US, it was striking how many younger people regularly listen to The Joe Rogan Experience, even as they worry about some of the... Free Podcast Hosting with the most features — At Disctopia, we provide top-notch podcast hosting services with integrated merchandise options explicitly tailored for podcasters and content creators. Unlimited Podcasts, Episodes & Downloads.

Follow the Cultivating Spiritual Curiosity Podcast — Join our out-of-the-box spiritual conversations recorded LIVE with experts in the field! Topics include channelled messages from spirit guides, the after life, mediumship, consciousness and MORE! Start building your audience on Apple Podcasts by following these comprehensive steps, from setting up your account to promoting and monetizing your show. Are you eager to share your voice with the world and build a community of like-minded individuals who share your passions? Apple Podcasts is an excellent platform to do just that! To get started, you’ll need to go through a simple process of signing up for an Apple ID and creating a podcast account on Apple Podcasts.

Don’t worry, it’s a breeze, and we’re here to guide you through it. Before diving into the world of podcasting, you’ll need to create an Apple ID. Think of it like opening a virtual door to a vast array of innovative tools and services. To sign up: Now that you have an Apple ID, it’s time to create a podcast account on Apple Podcasts. This will be your home base, where you’ll upload and manage your podcast.

To create a podcast account: That’s it! You’ve successfully created your Apple ID and podcast account on Apple Podcasts. From here, you can begin creating and publishing your podcast episodes. Stay tuned for our next sections, where we’ll dive deeper into content creation, recording and editing, publishing and promoting, monetizing, and measuring success – the essential components to help you thrive as a podcast... Did you know that Apple Podcasts accounts for a staggering 37.5% of all podcast downloads worldwide?

With over 125 million active users and more than 500 million podcast subscriptions each month, Apple's platform remains the undisputed king of podcast distribution. If you're wondering how to create a podcast in Apple Podcasts and launch your new podcast successfully, you've come to the right place! In this quick guide, we'll walk you through everything you need to know about creating and launching your podcast on Apple Podcasts (formerly iTunes). From understanding podcast hosting requirements to setting up your Apple ID, we'll ensure you have all the tools and knowledge to succeed as Apple podcasters. Before we dive into the how-to process, let's clarify what Apple Podcasts actually is. Many newcomers to podcasting make the mistake of thinking Apple Podcasts is a podcast hosting service like Spotify or SoundCloud.

It's not! Apple Podcasts is a podcast listening app and directory that connects listeners to podcasts hosted elsewhere. Think of it this way: if your new podcast were a restaurant, Apple Podcasts would be like a food delivery app that helps customers find and access your restaurant, while your actual podcast hosting... In this episode of CLIPPED, we’re diving deep into the art and science of podcast SEO to help you boost your show’s visibility on Apple Podcasts. These insights will give you the edge you need to attract more listeners and grow your audience organically. Understanding why Apple Podcasts search rankings matter is crucial.

Higher search rankings can lead to increased visibility, which translates into more organic listeners. The higher your podcast appears in search results, the more likely potential listeners are to discover and tune in to your show. To achieve this, you need to focus on optimizing your podcast’s metadata and mastering SEO basics. Much like website SEO, podcast SEO involves optimizing your show to appear higher in search results. Here are some key steps: Your podcast’s name should include relevant keywords.

For example, a name like “Eco Travel Adventure” is more likely to attract listeners interested in eco-friendly travel than a vague name like “Clipped.” Discover sites, newsletters, and experts that can help get your show started and inspire ways to elevate your podcast.

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