University of Kwazulu-Natal

Gartner Predicts Enterprise Spending On Battling Misinformation And

Bonisiwe Shabane
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gartner predicts enterprise spending on battling misinformation and

By 2028, enterprise spending on battling misinformation and disinformation will surpass $30 billion, cannibalizing 10% of marketing and cybersecurity budgets to combat a multifront threat, according to Gartner, Inc., a business and technology insights... In the new Gartner book World Without Truth, authors Dave Aron, Distinguished VP Analyst and Gartner Fellow in the Gartner for High Tech Leaders and Providers practice; Andrew Frank, Distinguished VP Analyst in the... As a result, all executive leaders must address it as an enterprise wide priority. By 2028, enterprise spending on battling misinformation and disinformation will surpass $30 billion, according to Gartner. The study says that this fight would cannibalize 10% of marketing and cybersecurity budgets to combat a multifront threat. In the new Gartner book World Without Truth, authors Dave Aron, Andrew Frank, and Richard Hunter explain that false information poses significant financial and reputational risks to organizations.

As a result, all executive leaders must address it as an enterprise-wide priority. In fact, a December 2024 Gartner survey of 200 senior business and technology executives found that 72% of respondents identified misinformation, disinformation, and malinformation as very or relatively important issues to their executive committees. However, only 30% said it was a top-five concern. “The lack of reliable information needs to be seen as a meta-issue that compromises everyone’s ability to understand and deal with all other issues. In a world without truth, how can society decide how big a concern climate change is, what its causes are, and how to address them? How can society address global health challenges?

And at the corporate level, how can companies maintain relationships with their customers, employees, investors, and other stakeholders in a world where people feel they can no longer believe what they read, see, or... “The disinformation threat will continue to grow, fueled by increasingly elaborate uses of synthetic reality, behavioral science, and digital media. However, there are concrete steps that organizations can take to marginalize the impact and track new threat vectors,” added Dave Aron. Gartner Inc. unveiled its top cybersecurity predictions for 2024 and beyond, forecasting significant changes in the cybersecurity landscape, including the adoption of generative AI (GenAI) and the rising cost of battling misinformation. The predictions, announced at the Gartner Security & Risk Management Summit in Sydney, indicate that by 2028, GenAI adoption will collapse the cybersecurity skills gap, eliminating the need for specialized education in 50% of...

This shift will transform how organizations hire and train cybersecurity workers, focusing more on aptitude than formal education. Garter also predicted that 75% of organizations will begin removing what it refers to as “unmanaged, legacy, and cyber-physical systems” from their zero trust strategies by 2026. Zero trust is a security paradigm that explicitly identifies users and devices and grants them just the right amount of access. By 2026, enterprises integrating GenAI with security behavior and culture programs (SBCP) will experience 40% fewer employee-driven cybersecurity incidents, Gartner predicted. The use of GenAI to generate hyper-personalized content and training materials will increase the likelihood of employees adopting more secure behaviors, resulting in fewer cybersecurity incidents, the company said. The predictions also highlight the increasing personal legal exposure of cybersecurity leaders.

By 2027, two-thirds of global 100 organizations are expected to extend directors and officers (D&O) insurance to cybersecurity leaders. This move is in response to new laws and regulations, such as the U.S. Securities and Exchange Commission’s cybersecurity disclosure and reporting rules, which expose cybersecurity leaders to personal liability. Gartner forecasts that enterprise spending on combating misinformation and disinformation will exceed $30 billion by 2028. Create a resilient, scalable and agile cybersecurity roadmap: https://gtnr.it/3WRNGEK Learn how businesses are gearing up to tackle misinformation challenges: https://gtnr.it/4nmQy7B Gartner for IT | #GartnerIT #EnterpriseSpending #DigitalStrategy Gartner forecasts that enterprise spending on combating misinformation and disinformation will exceed $30 billion by 2028.

Create a resilient, scalable and agile cybersecurity roadmap: https://gtnr.it/3WRNGEK Learn how businesses are gearing up to tackle misinformation challenges: https://gtnr.it/4nmQy7B Gartner for IT | #GartnerIT #EnterpriseSpending #DigitalStrategy Gartner forecasts that enterprise spending on combating misinformation and disinformation will exceed $30 billion by 2028. Create a resilient, scalable and agile cybersecurity roadmap: https://gtnr.it/3WRNGEK Learn how businesses are gearing up to tackle misinformation challenges: https://gtnr.it/4nmQy7B Gartner for IT | #GartnerIT #EnterpriseSpending #DigitalStrategy Gartner forecasts that enterprise spending on combating misinformation and disinformation will exceed $30 billion by 2028. Create a resilient, scalable and agile cybersecurity roadmap: https://gtnr.it/3WRNGEK Learn how businesses are gearing up to tackle misinformation challenges: https://gtnr.it/4nmQy7B Gartner for IT | #GartnerIT #EnterpriseSpending #DigitalStrategy Gartner forecasts that enterprise spending on combating misinformation and disinformation will exceed $30 billion by 2028.

Create a resilient, scalable and agile cybersecurity roadmap: https://gtnr.it/3WRNGEK Learn how businesses are gearing up to tackle misinformation challenges: https://gtnr.it/4nmQy7B Gartner for IT | #GartnerIT #EnterpriseSpending #DigitalStrategy Enterprises will spend more than $30bn combatting misinformation and disinformation by 2028, says a new book by Gartner, meaning 10% of marketing and cybersecurity budgets will be diverted to defend against deepfakes, AI-generated content,... A 2024 Gartner survey of 200 senior business and technology executives found that 72% of respondents identified misinformation, disinformation and malinformation as very or relatively important issues to their executive committees. Andrew Frank, VP Analyst in the Gartner for Marketing Leaders practice and co-author of World Without Truth: “The lack of reliable information needs to be seen as a meta-issue that compromises everyone’s ability to... Co-author Dave Aron, VP Analyst and Gartner Fellow in the Gartner for High Tech Leaders and Providers practice, added: “The disinformation threat will continue to grow, fuelled by increasingly elaborate uses of synthetic reality,... “However, there are concrete steps that organisations can take to marginalise the impact and track new threat vectors.”

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All Rights Reserved. For additional information contact the editor@targetednews.com, 703/304-1897. By 2028, enterprise spending on battling misinformation and disinformation will surpass $30 billion, cannibalizing 10% of marketing and cybersecurity budgets to combat a multifront threat, according to Gartner, Inc., a business and technology insights... In the new Gartner book World Without Truth, authors Dave Aron, Distinguished VP Analyst and Gartner Fellow in the Gartner for High Tech Leaders and Providers practice; Andrew Frank, Distinguished VP Analyst in the... As a result, all executive leaders must address it as an enterprisewide priority. In fact, a December 2024 Gartner survey of 200 senior business and technology executives found that 72% of respondents identified misinformation, disinformation and malinformation as very or relatively important issues to their executive committees.

However, only 30% said it was a top five concern. Andrew Frank, one of the authors, says, “The lack of reliable information needs to be seen as a meta-issue that compromises everyone’s ability to understand and deal with all other issues. In a world without truth, how can society decide how big a concern climate change is, what its causes are, and how to address them? How can society address global health challenges? And at the corporate level, how can companies maintain relationships with their customers, employees, investors, and other stakeholders in a world where people feel they can no longer believe what they read, see, or... “The disinformation threat will continue to grow, fueled by increasingly elaborate uses of synthetic reality, behavioral science and digital media,” said Aron.

“However, there are concrete steps that organizations can take to marginalize the impact and track new threat vectors.” How will cybersecurity practices inside enterprises and other businesses evolve in the next several years? Analyst firm Gartner provided its list of 8 predictions that evaluate the impact of big market trends such as generative AI, the growth of misinformation campaigns, the growing liability that CISOs face, and ongoing... The results illuminate a number of opportunities for organizations as they seek to fortify their threat posture in the years ahead. “As we start moving beyond what’s possible with GenAI, solid opportunities are emerging to help solve a number of perennial issues plaguing cybersecurity, particularly the skills shortage and unsecure human behavior," said Gartner director... "The scope of the top predictions this year is clearly not on technology, as the human element continues to gain far more attention.

Any CISO looking to build an effective and sustainable cybersecurity program must make this a priority.” Gartner recommends that cybersecurity leaders build the following strategic planning assumptions into their security strategies for the next two years.

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