Fujitsu S Frontria Uniting Global Efforts Against Ai Disinformation

Fujitsu Limited today announced the establishment of Frontria, an international consortium bringing together over 50 global organizations to collaboratively address the escalating challenges of AI-generated disinformation, misinformation, AI system vulnerabilities, and regulatory compliance. This initiative aims to foster a healthy and resilient digital society by pooling cutting-edge technologies and expertise to enhance information reliability and ensure AI trustworthiness and security.Frontria will serve as a dynamic platform for... In fiscal year 2025, the consortium will commence activities with participating organizations from Japan, Europe, North America, India, Australia, and other regions. It will engage with organizations across diverse industries worldwide to expand the consortium's scale and create new use cases in sectors such as finance, insurance, media, entertainment, legal, and AI businesses. By the end of fiscal year 2026, the consortium aims to have over 100 global participating organizations, generating multiple IP business cases. While generative AI offers profound benefits, it also presents significant risks: the spread of disinformation, AI system vulnerabilities, and the urgent need for regulatory compliance (e.g., EU AI Act) [1].

With disinformation alone causing an estimated 12.2 trillion yen in economic losses in 2023 [2], and businesses facing financial risks from non-compliance and cyberattacks, these complex issues demand a collaborative, multi-sector approach. Frontria will address these by focusing on disinformation countermeasures, AI trustworthiness and security, driving technological advancement through industry insights and fostering innovative applications and business models. Frontria will establish a global community centered on a "technology pool," uniting innovation partners, technology IP providers, data providers, engineering partners, and incubators. This collaborative environment will foster new ideas and solutions.Initially, three community groups will focus on disinformation countermeasures, AI trustworthiness, and AI security, with industry-specific working groups to refine technologies and create applications. A developer community will also accelerate core technology development through knowledge sharing and competitions. Through Frontria, Fujitsu will provide participating organizations with trial access to its core AI technologies for disinformation countermeasures, AI trustworthiness (including fairness), and AI security (such as fake detection for fraud).

By fostering collaboration, Frontria will refine existing technologies, generate new ideas and use cases, leverage IP and data, support application development, and drive market expansion, creating monetization opportunities while solving critical societal issues and... Oreste Pollicino (Bocconi University), Cloudy Soft, CROSS Business Producers Inc., Dai-ichi Life Holdings Inc., DAIKO ADVERTISING INC., DAIKO WEDO creative & development Inc., Daiwa Institute of Research Ltd., Data Resources Inc., Digirow K.K., Digital... Nicolas Lesca (University Grenoble Alpes), Prof. Amélie Favreau (University Grenoble Alpes), G-Search Limited, Indian Institute of Technology Delhi, InfoCom Research Inc., Prof. Shinichi Yamaguchi (International University of Japan), Intesa Sanpaolo, LARUS Business Automation S.r.l., LY Corporation, Prof. Ananiadou Sophia (The University of Manchester), Doctor Batista-Navarro Riza Theresa (The University of Manchester), Prof.

Junichi Tsujii (AIST & The University of Manchester), Meiji Yasuda Life Insurance Company, Meltwater Japan, Miotsukushi Analytics Co. Ltd., Miura & Partners, Mizuho Financial Group Inc., Associate Prof. Abhinav Dhall (Monash University), Mori Hamada & Matsumoto, MS&AD Insurance Group Holdings Inc., Nebuly, Oki Electric Industry Co. Ltd., Prof. Shin'ichi Arakawa (The University of Osaka), POCKET RD Inc., Ridgelinez Limited, Prof. Kazutoshi Sasahara (Institute of Science Tokyo), Center for Education in Healthcare Innovation, Institute of Science Tokyo, Consortium for Medical and Drug Discovery Data Science, SIA Media Inc, Sparticle Inc., Spectee Inc., TDSE Inc., TOEI...

Masaki Aida (Tokyo Metropolitan University), Trusted Corporation, Uber AI Solutions.For comments from participating organizations and information regarding company HQs please refer to these links: Effective August 2024, the EU AI Act aims to ensure the safe use and trustworthiness of AI. It classifies AI systems based on their risk levels and mandates that AI systems address these risks while protecting people's health, safety, and fundamental human rights. Misinformation is becoming one of the biggest digital threats of our time — and Fujitsu just made a bold move to fight back. The tech giant has officially launched Frontria, a global consortium designed to confront the mounting dangers of AI-generated misinformation, system vulnerabilities, and rapidly shifting regulatory demands. But here’s where it gets fascinating: this isn’t just another corporate collaboration — it’s an open-stage effort that brings together over 50 international organizations to protect the future of digital truth.

Kawasaki, Japan, December 2, 2025 — Fujitsu Limited announced today the formation of Frontria, a collaborative international alliance intended to strengthen public trust in AI systems and restore reliability in the information we consume. The consortium will gather insights and technologies from partners across continents to build secure, transparent, and ethical AI frameworks. Its goal: to cultivate a more resilient digital world through shared technological innovation and globally aligned standards. Frontria isn’t just a discussion group — it’s a hands-on platform where organizations can exchange expertise, pinpoint challenges, and co-develop solutions that make AI safer and more trustworthy. Through this collaboration, participants will jointly tackle issues like deepfake detection, data integrity, and the ethical use of AI models. In its first phase, Frontria will create practical applications and services that quickly demonstrate measurable results.

By openly sharing information on use cases, the consortium aims to accelerate global adoption of intellectual property and technologies that strengthen AI reliability while combating misinformation online. Beginning in fiscal year 2025, Frontria’s members — spanning Japan, North America, Europe, India, Australia, and more — will collaborate across diverse sectors such as finance, media, legal, and insurance. The consortium’s sights are set high: expanding to more than 100 participant organizations by the end of 2026, delivering multiple IP-based business opportunities worldwide. The motivation behind this initiative is both moral and economic. Generative AI has unlocked massive potential — but it has also amplified threats. According to a 2023 study, global losses from disinformation reached an estimated 12.2 trillion yen.

Add in the rising risk of AI misuse, cybersecurity breaches, and the pressure to comply with stringent laws such as the EU AI Act, and it’s clear why no single organization can tackle this... Frontria’s cross-sector approach — integrating expertise from academia, business, and technology developers — aims to solve these intertwined problems at scale. The Consortium brings together the expertise and unique solutions of cutting-edge companies around the world to address social disruption caused by the spread of disinformation, misinformation, and attacks on AI, providing an innovative and... By integrating the cutting-edge technologies and insights of each company, we ensure the reliability of information and contribute to the realization of a healthy and resilient information society. In particular, the consortium focuses on technologies to combat disinformation and misinformation in the field of AI trust, and aims to spread them internationally as an infrastructure to counter high-risk events that can lead... We aim to deepen specific technical domains and create concrete applications and services from their results.

Through these efforts, we will promote the social implementation and establishment of business models related to disinformation/misinformation countermeasures, AI trust, and AI security. We provide a "place for co-creation utilizing technology" and build a "pool of advanced technology (IP)" where intellectual property from participating companies is aggregated and shared. Leveraging this pool, we will expand our activities globally through an "international approach," contributing to the realization of a society where information reliability is ensured. While the rapid evolution of generative AI has spurred the adoption of AI in many industries and provided economic benefits through business transformation, there is an urgent need to address the issues, risks, and... If left unaddressed, these issues could lead to significant economic losses, including the spread of misinformation, exploitation of AI system vulnerabilities, fines for legal violations due to non-compliance, and loss of business opportunities. The consortium believes that international collaboration is indispensable to provide comprehensive and sustainable solutions to these increasingly complex challenges.

KAWASAKI, Japan, Dec 2, 2025 - (JCN Newswire) - Fujitsu Limited today announced the establishment of Frontria, an international consortium bringing together over 50 global organizations to collaboratively address the escalating challenges of AI-generated... This initiative aims to foster a healthy and resilient digital society by pooling cutting-edge technologies and expertise to enhance information reliability and ensure AI trustworthiness and security. Frontria will serve as a dynamic platform for participating organizations to share their technological capabilities, identify challenges, articulate needs, and collectively drive risk mitigation and transformative solutions from a global perspective. Frontria aims to rapidly create concrete applications and services, and by quickly sharing information about their use cases, it will seek to promote the adoption of technological IP that enhances the reliability and safety... In fiscal year 2025, the consortium will commence activities with participating organizations from Japan, Europe, North America, India, Australia, and other regions. It will engage with organizations across diverse industries worldwide to expand the consortium's scale and create new use cases in sectors such as finance, insurance, media, entertainment, legal, and AI businesses.

By the end of fiscal year 2026, the consortium aims to have over 100 global participating organizations, generating multiple IP business cases. Figure 1: Goal and aims of the consortium Figure 2: "Frontria" website The international consortium "Frontria" website. Fujitsu has launched Frontria, a new international consortium designed to tackle one of the defining risks of the AI era: the surge of AI-generated disinformation, system vulnerabilities, and regulatory non-compliance. Announced on 2 December 2025, the initiative brings together over 50 global organisations at launch and aims to more than double that number by the end of fiscal year 2026. The goal is ambitious.

Instead of treating fake content and unsafe AI as isolated technical problems, Frontria is positioned as a shared global infrastructure project—a platform where participants pool technologies, data, and expertise to develop practical tools that... Fujitsu frames the mission in straightforward terms: build a “trusted and secure digital society” in which AI innovation and information integrity can coexist. Frontria’s launch lands at a moment when generative AI has made it easy to produce convincing text, audio, images, and video at scale. This has intensified existing issues—from fraud and deepfakes to synthetic political misinformation—into structural risks for economies and democracies. Fujitsu’s press release cites a striking number: AI-driven disinformation and online abuse caused an estimated ¥12.2 trillion in global economic losses in 2023. As generative AI advances, these costs are expected to rise sharply.

Today we’re proud to share that Nebuly has joined Fujitsu’s newly launched international consortium, Frontria. The initiative brings together over 50 organisations worldwide to build solutions against the risks posed by AI-generated misinformation, vulnerabilities in AI systems, and the broader challenges of AI trust and security. As AI tools become part of everyday work, they can change how we consume, create, and share information. That creates opportunity, but also serious risks. Deepfakes, synthetic content, misinformation campaigns: these can erode trust, cause social disruption, and threaten digital safety at scale. Frontria isn’t just another project.

It’s a global platform for collaboration. Through pooling expertise, technology, and resources from many industries and regions, the consortium aims to build practical tools, share real-world use cases, and accelerate the adoption of trustworthy AI practices globally. That collective approach is key. The challenges ahead are too complex for any single company or country. What’s needed is cooperation across borders, sectors, and technical domains. At Nebuly we believe AI should work for people, and earn their trust instead of risking it.

We focus on bringing visibility on how AI systems are used in real environments. We help organisations understand user behaviour, detect friction or misuse, and build digital experiences grounded in safety and transparency. KAWASAKI, Japan, Dec 2, 2025 - (JCN Newswire) - Fujitsu Limited today announced the establishment of Frontria, an international consortium bringing together over 50 global organizations to collaboratively address the escalating challenges of AI-generated... This initiative aims to foster a healthy and resilient digital society by pooling cutting-edge technologies and expertise to enhance information reliability and ensure AI trustworthiness and security. Frontria will serve as a dynamic platform for participating organizations to share their technological capabilities, identify challenges, articulate needs, and collectively drive risk mitigation and transformative solutions from a global perspective. Frontria aims to rapidly create concrete applications and services, and by quickly sharing information about their use cases, it will seek to promote the adoption of technological IP that enhances the reliability and safety...

In fiscal year 2025, the consortium will commence activities with participating organizations from Japan, Europe, North America, India, Australia, and other regions. It will engage with organizations across diverse industries worldwide to expand the consortium's scale and create new use cases in sectors such as finance, insurance, media, entertainment, legal, and AI businesses. By the end of fiscal year 2026, the consortium aims to have over 100 global participating organizations, generating multiple IP business cases. Figure 1: Goal and aims of the consortium Figure 2: "Frontria" website The international consortium "Frontria" website.

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