University of Kwazulu-Natal

Free Course Fundamentals Of Media Relations Michael Smart Pr

Bonisiwe Shabane
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free course fundamentals of media relations michael smart pr

PR Training Courses available from MichaelSMARTPR There are lots of “info products” about publicity out there, but they're aimed at small biz/consultants/marketing people. In short, they're not for you. You're a PR pro and we made this course for you. Crafting the Perfect Pitch is split into 4 core modules containing a total of 29 lessons. Watch the lessons, which are about 10 minutes long, and you'll then have about 20 minutes of practical exercise.

Importantly, the bite-size applications of what you learn is what will starting producing new results in your work. Work through each lesson at your own pace — as fast or as slow as you'd like! Enroll in Crafting the Perfect Pitch and you'll discover a more strategic approach to pitching coupled with practical “do this” tactics. Learn more. Professional courses help you gain theoretical knowledge, which helps you be a better practitioner. It also shows employers that you are passionate about the discipline and that PR is not a second choice for you.

There are various kinds of courses from non-certifications, certifications to those that count towards your accreditation and chartered practitioner status across the spectrum of beginner, intermediary and advanced level. Read more: Top PR blogs you should be reading The Chartered Institute of Public Relations (CIPR) is an industry body that offers training, qualifications, chartership and non-certificate resources like webinars and skills guides. It also recognises academic courses at the undergraduate and graduate level across universities in the UK. These training and resources are provided by other members of the CIPR and follow the industry-standard best practices. Most of the courses and training material provided has an entry fee and is often available only to CIPR members.

But accessing these resources is a good way of getting familiarised with the industry and the top professionals within it. You may check all the learning and development resources by CIPR here. The Public Relations and Communications Association (PRCA) is a trade body like CIPR that offers training via courses, qualifications and its Continued Professional Development (CPD) programme. Get Michael’s 5 Winning Subject-Line Formulas and best PR tips each week free: Unless you’ve been phoning it in for the past few years, you know that smart PR, media relations and media pitching have changed more in the past five years than in the previous 20. And it’s already changing so much this year that the PR pro who keeps his head in the sand runs the risk of being obsolete by 2025.

That gives you two, maybe three years to get ahead of this and master the communications outreach techniques that your boss and clients will expect of you. If PR accounts for more than 25 percent of your job, you need my Inner Circle Playbook to learn the smart PR approaches necessary to survive and thrive in the 2020s. When I started the Inner Circle a decade ago, my goal was to help PR professionals become masters at media pitching. This is the core of smart PR; no great media pitches, no coverage. The Inner Circle definitely delivered on this as countless members have earned amazing coverage by using the media pitching strategies they learned from me. Get Michael’s 5 Winning Subject-Line Formulas and best PR tips each week free!

© 2025 Michael Smart PR. All Rights Reserved. I hope you’re well! How many times have you started an email like this? Are you even a PR professional if you *don’t* start an email with this? Guilty over here…exclamation point and all.

While this is certainly not going to make or break your pitch (if your pitch is good), this is just one of the nuances that Michael Smart went over in a new course, brought... Media relations is an essential skillset that all savvy PR pros should know. Especially today, when newsrooms are small and journalists are stretched so thin. And our current news cycle is dominated by politics and the coronavirus. I am a Michael Smart fan girl. I’ve been in an all-day training with him and a part of his Inner Circle for the last year+.

This guy knows his stuff when it comes to all things media relations. Even for more seasoned professionals, this course is a great refresher with actionable tips, and in Michael’s always fun tone. He has done the legwork and research to connect with PR pros and journalists all over the country to bring you the best information on pitching media. The courses are quick with seven lessons that are about 20 minutes each. There’s a short quiz after each lesson and a final exam at the end. But it’s super easy (if you listened and didn’t multitask!) The lessons include understanding today’s journalists, framing your news, emailing with success (and being succinct), the art of the follow-up, and more.

Here at V2, we’re all about continuous learning. Whether we’re a member of the team just kicking off their career in PR or a seasoned veteran, we love the opportunity to hit the (digital) books and constantly refresh our skills. This takes shape in the form of frequent internal professional development sessions and events put on by local PR organizations—which we miss very much as we remain socially distanced. The professional development team saw an opportunity to keep this culture of learning flowing with trainings offered through Muck Rack – a centralized platform built to seamlessly connect PR pros and journalists. With Muck Rack, our employees can manage media lists for campaigns, send personalized pitches and record and manage results all in one place. V2 is always investing in new and powerful tools to ensure employees can do the best job possible – to which Muck Rack is a prime example.

This summer, the V2 team took part in Muck Rack’s virtual Fundamentals of Media Relations course, which had even the most experienced members of our team excitedly sharing tips and tricks in our agency-wide... The online course, led by PR industry veteran Michael Smart, features bite-size videos that make it easy to sneak in some learning at the end of a busy day or during lunch. While we wouldn’t want to give away too much of the “secret sauce” that makes the course worth any PR pro’s time, our favorite lessons focused on: We pride ourselves on our great media relations skills, but we also know there’s always something new to learn or try. It’s always interesting to see the results of surveys that get into the nitty-gritty of what journalists like and don’t like—down to the time of day they like to receive pitches—and this course came...

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Importantly, The Bite-size Applications Of What You Learn Is What

Importantly, the bite-size applications of what you learn is what will starting producing new results in your work. Work through each lesson at your own pace — as fast or as slow as you'd like! Enroll in Crafting the Perfect Pitch and you'll discover a more strategic approach to pitching coupled with practical “do this” tactics. Learn more. Professional courses help you gain theoretical knowledge,...

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But accessing these resources is a good way of getting familiarised with the industry and the top professionals within it. You may check all the learning and development resources by CIPR here. The Public Relations and Communications Association (PRCA) is a trade body like CIPR that offers training via courses, qualifications and its Continued Professional Development (CPD) programme. Get Michael’...

That Gives You Two, Maybe Three Years To Get Ahead

That gives you two, maybe three years to get ahead of this and master the communications outreach techniques that your boss and clients will expect of you. If PR accounts for more than 25 percent of your job, you need my Inner Circle Playbook to learn the smart PR approaches necessary to survive and thrive in the 2020s. When I started the Inner Circle a decade ago, my goal was to help PR professio...