Digitally Organizing People Power Inside Solidarity Tech With Ivan

Bonisiwe Shabane

-Dec 27, 2025, 7:32 PM

digitally organizing people power inside solidarity tech with ivan

Ivan Pardo, Founder of Solidarity Tech, shares how tech can solve organizing bottlenecks for political campaigns. We discuss how Solidarity Tech was used for digital organizing in Zohran Mamdani’s mayoral campaign in New York and Catherine Connelly’s presidential win in Ireland. Beyond tech functionality, we discuss how CRM platforms can give campaigns a human touch, how tech integrates with the culture of a campaign, and the potential downsides of gamification for volunteer organizing. You can read more about Solidarity Tech’s origins and functionality here. Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading industry experts to get their take on how social media influences the ways we engage with politics and democracy.

Perhaps the most distinct feature of Zohran Mamdani’s primary campaign was his ‘man on the street’ videos. Talking directly to the camera, often while walking, Zohran captivates audiences on social media with his humor and energy. And every video seemed to end with just about the same appeal: “get signed up to join a canvass in your area.” To win June’s Democratic primary, Mamdani’s campaign mobilized an army of volunteers. More than 50,000 people signed up to volunteer and upwards of 30,000 or more actually attended a canvass, led by over 400 field leads and augmented by around 40 paid canvassers with fluency in... Earlier tonight, our campaign passed 1.5 million doors knocked across the five boroughs.

Here are some of the volunteers who made it happen. pic.twitter.com/lSUs4BDRsI Behind those numbers sat not just good vibes or a popular working class election platform, but a piece of infrastructure that translated viral attention into material turnout: Solidarity Tech, a CRM designed by organizers... If Zohran Mamdani wins Tuesday’s New York City mayoral election – and, according to polling, he likely will – he’ll have an army of volunteers to thank for elevating a campaign that once seemed... Behind the campaign’s 95,000 volunteers – who have ramped up their outreach in the closing days of the mayoral race – is a critical piece of infrastructure called Solidarity Tech, an all-in-one CRM that... Solidarity Tech, which launched last year, traces its origins to efforts to organize rideshare drivers in California.

Its founder Ivan Pardo, a labor organizer and software developer, said that those origins make it particularly useful for “people-powered campaigns,” like Mamdani’s operation, which has relied heavily on its ability to turn viral... When a potential supporter sees a piece of online content from Mamdani’s campaign, they’re given the option to click through to a volunteer sign-up page that then enters their information into Solidarity Tech’s CRM,... “Once somebody comes to one event or engages with a piece of content, you need to try to develop their level of commitment to the campaign – to follow up with them, get people... Ivan Pardo, Founder of Solidarity Tech used his organizing platform to successfully manage the over 100,000 volunteers for the campaign of Zohran Mamdani for Mayor of New York. This platform was originally designed to be multilingual from its inception to organize non-English-speaking rideshare drivers. While technology was key to the Mamdani success, the authenticity of the candidate and message discipline were key to connecting with volunteers and voters.

#ZohranMamdani #ZohranforNYC #CRM #LaborOrganizing #CampaignVolunteers #GrassrootsTech #PoliticalInnovation #CommunityOrganizing #CivicTech #Democracy #VolunteerManagement #PoliticalCampaigns #NYC #SocialImpact #TechForGood The non-partisan Digital Politics Podcast with Karen Jagoda explores political and advocacy campaign best practices, new technologies and innovative approaches to voter engagement, fundraising, ground game strategies, cross-media advertising, using social media to promote... Since 2007, this show has spotted trends and interviewed strategists on the campaign trail as well as candidates, elected officials, and solutions providers who are bringing new tools to campaign staffers and volunteers. This seminar will be a presentation by Ivan Pardo, the founder of Solidarity Tech, facilitated by Micah Sifry, writer and organizer. Solidarity Tech was originally built to help organize rideshare workers – a notably difficult-to-organize constituency. More recently, it served as the main technology backbone for Zohran Mamdani’s NYC mayoral campaign.

The presentation will cover how the platform built for “deep organizing” of workers was leveraged as a CRM for grassroots political campaigns - including Mamdani. We will also facilitate a Q&A where we can ask questions to learn more about the complex governance of the system from from a socio-technical perspective. Get a glimpse into Solidarity Tech through Micah Sifry's Substack blog here: https://theconnector.substack.com/p/solidarity-tech-the-platform-powering More about Metagov Seminar: The Metagov Seminar invites individuals working in online governance to present their work to a community of other researchers and practitioners. Seminar topics include, but are not limited to, computational tools for governance, governance incidents and case studies from online communities, topics in cryptoeconomics, and the design of digital constitutions. Complete toolkit for communication, outreach, and organizing built from the ground up for organizing excellence

Helping unions & grassroots organizations build people-powered movements that No more tool switching or data syncing headaches. Organize everything in one place—email, calling, texting, events, and more—for a complete view of your contacts and team, starting at just $29/month. Turn online supporters into in-real-life organizers. Build meaningful relationships at scale with a dedicated organizational phone number. Track follow-ups and coordinate your growing team seamlessly—without the burden of per-seat pricing.

Energize your movement with world-class tools for phonebanking, textbanking, event management, powerful forms, and beautiful websites. Automate workflows to make organizing and mobilizing effortless.

Digitally Organizing People Power Inside Solidarity Tech With Ivan

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#ZohranMamdani #ZohranforNYC #CRM #LaborOrganizing #CampaignVolunteers #GrassrootsTech #PoliticalInnovation #CommunityOrganizing #CivicTech #Democracy