Ai In Marketing Statistics How Marketers Use Ai In 2025

Bonisiwe Shabane

-Nov 18, 2025, 12:09 PM

ai in marketing statistics how marketers use ai in 2025

Blog > AI in Marketing: How Marketers Use AI (2025 Statistics) Marketers are leaning heavily on AI to streamline processes, improve content quality, and free up time. But while adoption is skyrocketing, concerns about ethics, transparency, and overreliance persist. This report unpacks how AI is being used in marketing today, which tools are leading the way, and what challenges lie ahead. Calculate potential organic traffic for a target keyword based on Google ranking positions Generative AI is taking the marketing world by storm.

In the space of just two years, the number of PR professionals using it in their work has almost tripled from 28% in 2023 to 75% in 2025. Discover how marketers use AI and dive into SurveyMonkey research on AI usage in marketing. Artificial intelligence (AI) in marketing is skyrocketing. AI is helping enhance marketing processes and improve data analysis. So, how can savvy marketers stay ahead of the AI curve in 2025? And how can you leverage AI to launch successful campaigns?

Read on for 28 AI in marketing statistics and how to leverage AI in your marketing strategy. The marketing landscape has done a 180 since the onset of the COVID-19 pandemic. Is the rise of AI in marketing a new shiny toy, or is it here to stay? To uncover the answers, we conducted an AI marketing trends study and an AI in the customer experience study. Keep reading for our findings and other industry reports. AI marketing statistics show the real state of AI implementation, adoption, and impact on marketing services.

Since the explosion of AI in 2023, digital marketing has been one of the most significantly impacted sectors across different industries. AI for marketers allows them to streamline the content creation process, improve personalization across different marketing channels, and boost efficiency and productivity. Below, we get into the top 50 AI marketing statistics that’ll help you stay ahead of the competition in 2025 and beyond. One of the major trends of AI in marketing is continuous growth and adoption. Below is a list of the growth of AI in marketing statistics that are worth knowing in 2025 and beyond: “AI is changing the game for marketers at the moment.

If you aren’t adopting AI in your day to day processes, the risk of falling behind your competitors becomes greater and greater.” Marketers worldwide are increasingly adopting or planning to start adopting AI to create content and automate repetitive marketing tasks. Here are popular artificial intelligence marketing statistics showing the rate of AI adoption in digital marketing: Comprehensive analysis compiled from extensive research on AI marketing transformation, automation impact, and enterprise implementation outcomes The majority of marketing professionals have integrated AI into their work, with 64% of marketers reporting they already use AI tools in their role. This adoption reflects AI's transition from experimental technology to essential business infrastructure.

Organizations without AI capabilities face competitive disadvantages as automated competitors achieve superior efficiency and personalization at scale. Modern agentic AI platforms enable even small teams to compete effectively through autonomous campaign orchestration. Source: HubSpot - AI in Marketing The AI marketing sector has experienced explosive growth, projected to grow from $27.4 billion in 2023 to $107.5 billion by 2028 at about 25–36% compound annual growth rate. This substantial expansion demonstrates unprecedented market validation and investment confidence. The projections indicate current adoption represents early stages of a fundamental market transformation.

Companies implementing comprehensive AI solutions position themselves to capture disproportionate value during this expansion phase. Source: Statista - AI in Marketing Nearly seven in ten marketers report successful AI integration into their marketing operations, demonstrating practical implementation feasibility across organizations of all sizes. This adoption rate spans from simple tool usage to comprehensive platform deployments, with organizations reporting measurable improvements in efficiency and performance metrics. The remaining 31% without AI integration face increasing performance gaps as AI-enabled competitors accelerate their advantages through continuous algorithm improvements and data accumulation. Source: Influencer Marketing Hub - AI

Marketing professionals have embraced AI as an essential daily tool, with 88% incorporating artificial intelligence into their regular workflows. This dependency spans content creation, data analysis, campaign optimization, and customer insights generation. The widespread reliance indicates AI has moved beyond optional enhancement to become fundamental infrastructure for modern marketing operations. Teams operating without AI assistance sacrifice significant productivity and competitive positioning in today's accelerated market environment. Source: SurveyMonkey - Statistics Last year, a top-tier ecommerce brand quietly replaced its content team with AI.

The result? Higher conversions. Faster campaigns. No layoffs, just evolution! This isn’t fiction. It’s happening everywhere.

In 2025, 88% of marketers now use AI tools daily, and the AI marketing industry has rocketed to $47.32 billion, with no signs of slowing down. But the real story isn’t just about growth. What does this AI revolution mean for your team, your tools, or your job? AI use in marketing is no longer an option. It’s a requirement to stay competitive. This report, based on comprehensive survey data from over 1,000+ marketing professionals, offers an in-depth look at how AI is reshaping marketing strategies, roles, and teams.

Our findings reveal a clear trend: AI is no longer a futuristic concept, but a necessary tool for marketers to achieve success. From content creation to customer insights, AI’s impact is both broad and deep, promising to change how we approach marketing challenges and opportunities. Nearly all marketers surveyed reported using AI tools - specifically AI writing tools or content creation tools. Discover top AI tools and uses for marketers. 25.6% of marketers report that AI-generated content is more successful than content created without AI. When combined with responses of those experiencing equal success, that jumps to 64%.

View full details. AI is rapidly reshaping how brands reach customers, personalize campaigns, and analyze data. Marketers are no longer experimenting; many treat AI as essential infrastructure. From automated ad bidding to content drafting and predictive lead scoring, AI already powers core marketing workflows in sectors such as e-commerce and financial services. Below you’ll find a deep dive into the key statistics driving this shift, and why they matter. Here are seven standout stats that define AI’s trajectory in marketing today:

AI is no longer a marketing experiment; it’s a foundational tool. From higher ROI, faster campaign deployment, and deep personalization, to new team roles and ethical frameworks, the impact is multifaceted. Yet adoption carries real challenges, measuring returns, ensuring trust, protecting privacy, and investing in human capability. Brands that succeed will balance ambition with responsibility, deploy AI pragmatically, govern it ethically, and build teams equipped to lead the shift. Ever feel like marketing today is less about creative campaigns and more about chasing dashboards that make no sense? You’re not alone.

Marketers often juggle inconsistent data, unpredictable customer behavior, and pressure to do more with less budget. Now imagine a tool that learns from millions of data points, never sleeps, and helps you write emails that people actually open. That’s artificial intelligence. But does AI actually work in marketing, or is it just more hype? Here’s something to think about: 83% of companies say AI is a top priority in their business strategy. That means your competitors are likely using AI tools right now to reach your audience faster and more accurately.

In this blog, you’ll learn how AI is truly changing marketing in 2025, with AI marketing statistics, tools, real outcomes, and how you can benefit.

Ai In Marketing Statistics How Marketers Use Ai In 2025

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