University of Kwazulu-Natal

A Study Of The Effect Of Internal Communication On Staff Performance I

Bonisiwe Shabane
-
a study of the effect of internal communication on staff performance i

Academia.edu no longer supports Internet Explorer. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser. The aim of study was to develop a model to identify the influence of communication, organizational identification and trust on the organizations' performance and proposition of model. The research was descriptive and quantitative, and it was conducted in a soft drink Industry, in Brazil. Hypotheses (n=9) were raised and was applied a questionnaire for 310 employees, considering the constructs: Internal Communication, Trust in the Co-workers, Trust in the Manager, Organizational Identity and Performance. The results showed that the hypotheses H1, H3 and H7 were confirmed.

The higher the organizational identification, the greater will be the trust in the manager and the performance. In H4, the study confirmed that there is a lower influence of the Internal Communication on Performance. Thus, the Internal Communication does not support the Performance. Although the direct effect on Performance is contrary (-0.139), the indirect effect was positive (0.476), generating a total effect of 0.337. This article discusses the internal communication in organizations, the importance of internal communication, internal communication policy, relations between internal communication and power and participation, the conceptions of internal communication, internal communication or media modes,... Representatives of organizational theories have already dealt with the question of organizational communication.

However there has not been any distinction from other features of organizations (size, structure, work sharing, efficient functioning, leadership theory). Nowadays it is a prerequisite towards the staff even in the simplest position to have certain level of communication skills. It is regarded as even more essential with managers. Organizations have recognized that the level of communication within the organization determines the efficiency of the organization. The attention has turned towards the study of different fields of organizational communication. Most of the studies deal with the effects on performance determined by how well the staff is provided with information, and the level of satisfaction with the direction of communication (horizontal, vertical).

People Also Search

Academia.edu No Longer Supports Internet Explorer. To Browse Academia.edu And

Academia.edu no longer supports Internet Explorer. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser. The aim of study was to develop a model to identify the influence of communication, organizational identification and trust on the organizations' performance and proposition of model. The research was descriptive and quantitat...

The Higher The Organizational Identification, The Greater Will Be The

The higher the organizational identification, the greater will be the trust in the manager and the performance. In H4, the study confirmed that there is a lower influence of the Internal Communication on Performance. Thus, the Internal Communication does not support the Performance. Although the direct effect on Performance is contrary (-0.139), the indirect effect was positive (0.476), generating...

However There Has Not Been Any Distinction From Other Features

However there has not been any distinction from other features of organizations (size, structure, work sharing, efficient functioning, leadership theory). Nowadays it is a prerequisite towards the staff even in the simplest position to have certain level of communication skills. It is regarded as even more essential with managers. Organizations have recognized that the level of communication withi...