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20 Google Sheets Marketing Dashboard Templates Coupler Io Blog

Bonisiwe Shabane
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20 google sheets marketing dashboard templates coupler io blog

Create dynamic marketing dashboards in Google Sheets or use the ready-to-go templates with Coupler.io Explore a selection of marketing dashboard templates in Google Sheets to improve your campaign management. Learn what insights they provide and how to make your dashboard near real-time. In this article, we’ve organized the dashboard templates by marketing function to help you quickly find the tools that address your specific needs: First comes Coupler.io’s PPC multi-channel dashboard for Google Sheets. It illustrates PPC advertising expenditures and performance across the multiple ad channels:

Navigate to the Readme tab inside the template to set up the dashboard using the Coupler.io connector. Easily automate reporting in Google Sheets Create dynamic reports or use ready-to-go dashboard templates with Coupler.io Google Sheets might not be the first tool you think of for building custom dashboards, but it’s a great option if you want to quickly convert your spreadsheet data into insights without having to... The first on our list is the Facebook Ads dashboard by Coupler.io. This interactive report allows you to closely monitor campaign performance and track associated costs.

It is a ready-to-use reporting solution that only requires you to connect your Facebook Ads account. The built-in Coupler.io’s Google Sheets connector will load your data to the dashboard, and you’ll be able to analyze your results in just a couple of minutes. Let’s imagine you check the geo map chart and notice that your ads in Egypt are generating three times more clicks than other regions. Based on this insight, you can immediately adjust your budget allocation to focus on this market and achieve a higher ROAS. Create dynamic reports or use the ready-to-go Google Sheets report templates with Coupler.io Creating reports from scratch in spreadsheets is tedious and error-prone.

Therefore, consider using pre-configured Google Sheets report templates to manage your PPC campaigns, keep track of your budget, and monitor other business processes effectively. We’ve collected actionable templates to analyze PPC campaigns, monitor marketing channels, evaluate SEO performance, track financial operations, and more. Let’s explore them. This template offers a comprehensive summary of ad campaign expenditures across various channels. It aids marketers involved in targeted advertising to monitor the distribution of financial resources for ads and assess their alignment with the allocated budget. The PPC monthly budget report template allows you to analyze data from the following ad platforms:

Create dynamic marketing dashboards or use the ready-to-go dashboard templates with Coupler.io You know how important it is to have visibility into the performance of your campaigns, right? A marketing dashboard can provide that insight. It’s an invaluable tool for understanding what works, tracking progress against goals, and identifying areas for improvement. We’ve collected top marketing dashboards to cover everything you need and grouped them into dedicated categories to ease your search. Why look at every advertising channel separately if you could merge all data into a single dashboard?

Such a PPC multi-channel dashboard gives you a complete overview of all ads running across different platforms. The data from Facebook Ads, Google Ads, LinkedIn Ads, Microsoft Ads, and other platforms is blended and shown together on charts. This makes it easy to compare what works best and what underperforms. This CEO dashboard is designed by Coupler.io, and you can easily connect your data sources using its built-in connector. It won’t cost you a penny to preview and try the dashboard with your data! Transform your spreadsheet experience with automated Google Sheets dashboard templates that integrate data from advertising platforms, CRM systems, accounting software, and analytics tools.

Monitor advertising spend, track sales performance, analyze website traffic, and manage financial metrics through familiar spreadsheet interfaces enhanced with real-time data connections. Creating effective Google Sheets dashboards requires selecting reports that align with your specific business objectives and operational needs. Based on the analysis of successful implementations across various industries, we recommend incorporating these four core report categories that provide comprehensive business visibility. Advertising performance tracking forms the foundation of digital marketing success, requiring visibility into spend allocation, campaign effectiveness, and budget utilization across multiple platforms. These reports consolidate data from Google Ads, Facebook Ads, LinkedIn Ads, and other advertising channels to show impression trends, click performance, cost per acquisition metrics, and conversion tracking. Multi-channel creative performance analysis reveals which ad variations drive the best results, while budget forecasting reports help predict future spending needs and prevent budget overruns.

Campaign-level breakdowns enable marketers to identify top-performing initiatives and reallocate resources for maximum return on investment. Website performance monitoring requires comprehensive tracking of organic search visibility, user behavior patterns, and traffic source attribution to optimize digital presence effectively. Our Google Sheets dashboard templates contain these reports, including technical SEO analysis showing page indexing status, crawl errors, and site health indicators that impact search rankings. Landing page performance tracking reveals which pages convert visitors most effectively, while referral traffic analysis identifies valuable external sources driving qualified visitors. AI traffic monitoring captures emerging search patterns from artificial intelligence tools, providing insights into how modern search behavior affects website visibility and user acquisition strategies. Financial visibility drives strategic decision-making, requiring real-time access to revenue trends, cash flow positions, and account management data from accounting platforms like QuickBooks and Xero.

Revenue tracking reports show income patterns across different time periods, customer segments, and product categories to identify growth opportunities and seasonal variations. Accounts receivable management displays outstanding customer payments with aging analysis to prioritize collection efforts and maintain healthy cash flow. Accounts payable tracking monitors vendor obligations and payment schedules to optimize working capital management while maintaining strong supplier relationships through timely payments. How to Simplify Data Analytics: 7 Proven Steps That Work Why LLMs Will Not Replace BI Dashboards: The Future Is Integration, Not Elimination A Detailed Guide on How to Integrate Data from Multiple Sources

Your Guide to Financial Consolidation in 2026 AI Tools for Startups and Small Businesses Integrate Google Sheets with spreadsheets, data warehouses, or BI tools to build up a reliable reporting system for efficient decision-making. Get an all-in-one solution to gather, transform, understand and automate your Google Sheets data without any hassle. Collect data on a scheduled basis and blend it with information exported from other applications. Manage and create new columns, apply filters, and perform other data transformations before loading it into the destination.

Get analysis-ready data with Coupler.io and build dashboards using Looker Studio or other BI tools in minutes. Schedule the refresh of your Google Sheets data and build triggered automation sequences using incoming and outgoing webhooks. Explore ready-to-use PPC dashboards available or create custom ones with Coupler.io Pay-per-click (PPC) ads on search engines and social media constitute the lion’s share of marketing activities and result in 200% ROI on average. When the numbers are lower for your brand, it means that you’re either investing in unpromising sources or considering the wrong metrics for PPC campaign evaluation. To place everything in order, try PPC report templates that embed the needed metrics and settings for popular ad channels.

Our journey starts with interactive PPC report templates by Coupler.io. These are available for different reporting tools, including Google Sheets, Looker Studio, Power BI, and Tableau. All templates are equipped with built-in ad source connectors. This way, you can easily connect Google Ads, Facebook Ads, Instagram Ads, and other sources to automate data exports for your PPC campaign performance evaluation. You can customize these PPC report templates to your needs and use them for free. This PPC reporting dashboard would be of particular value to those marketers who run their ad campaigns across multiple platforms.

It accumulates data from Google Ads, LinkedIn Ads, Facebook Ads, and other platforms, so you can monitor and compare campaign performance in one place. The dashboard provides an overview of campaign performance from different channels to compare the cost and impact. If you don’t work with all platforms included in the dashboard, you can easily exclude them and focus only on the critical performance indicators. Create dynamic marketing reports or use the ready-to-go dashboard templates with Coupler.io If you want to create a great report, it doesn’t mean you should start from scratch. There are hundreds of models and reporting templates you can use or get inspired by.

Here, you will find 29 templates organized by marketing channel and use case, making it easy to find exactly what you need. I’ve organized these templates into clear categories: multi-channel advertising dashboards, platform-specific templates for Google Ads, Meta Ads, and LinkedIn Ads, social media analytics, email marketing, website traffic, conversion funnels, and general marketing reports. If you want to jump to a particular category, use the Table of Contents block on the left side of the page. When you’re running campaigns across multiple advertising platforms, you need dashboards that consolidate performance data in one place. These templates help you compare channel effectiveness and optimize budget allocation across your entire paid advertising strategy. Paid advertising is one of the most important types of marketing used to increase traffic and conversions for brands.

Examples of PPC channels include such platforms as Google Ads, Facebook Ads, and many others. Most likely, PPC experts operate multiple channels. So, it makes sense to have a report template that will accumulate performance data from all of these. Take control of your business performance and save hours of manual work with Coupler.io’s easy-to-use dashboard templates. Simply choose the report that fits your needs, connect your data source, and gain visualized insights to tackle challenges in marketing, sales, finances, e-commerce, and more. Save time, make informed decisions, and grow your business with confidence.

Track the performance of your marketing efforts, including SEO, paid advertising, email campaigns, and more. Connect your data to the chosen dashboard and derive insights from Google Analytics, Google Ads, Facebook Ads, Google Search Console, YouTube, Mailchimp, Klaviyo and other sources. Our marketing dashboard examples allow you to monitor conversions, assess ROI, track ad performance, and make data-driven decisions effortlessly. Keep a close eye on your sales performance and targets with CRM and sales dashboard templates. They integrate data from platforms like Salesforce, HubSpot CRM, Pipedrive, and others to analyze revenue, sales funnels, and team productivity. With our sales dashboard examples, you can uncover bottlenecks in your sales pipeline, identify opportunities for growth, and manage your investments efficiently.

Gain a clear understanding of your financial health using our dedicated dashboard templates. They seamlessly integrate with accounting and financial solutions such as Xero, QuickBooks, and Stripe. With our finances dashboard examples, you can track cash flow, expenses, and profit margins. These dashboards also help you manage budgets, forecast trends, and make informed financial decisions. Monitor your online store’s performance with ease using our ecommerce dashboard templates. We provide dedicated solutions for platforms like Shopify and WooCommerce to analyze your sales efficiency.

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