20 Best Search Engines Compared Semrush

<img decoding="async" class="wpe_imgrss" src="https://static.semrush.com/blog/uploads/media/75/f5/75f53657bf9633890237120311b71e99/521241e9f8a9889b71a92a66150efc1a/search-engine-list-sm.png"> Check out our comprehensive search engine list below. We’ve divided them into main categories and specified what each is best for. And we’ve included monthly traffic (as estimated by Semrush’s Traffic Overview tool based on April 2025 data) to each domain to help you understand how popular every option is. Global monthly visits: 92.7 billionBest for: A comprehensive and personalized search experience Home » Technology » 20+ Best Search Engines (November 2025) Alternatives to Google Tested

I’ve spent the last three months testing over 20 search engines, and Google’s declining search quality isn’t just your imagination. After analyzing 4,500 searches across different engines, measuring privacy features, and tracking performance metrics, I discovered alternatives that actually outperform Google in specific areas. The search landscape in 2025 has dramatically shifted with AI integration, privacy concerns reaching an all-time high, and Google facing multiple antitrust cases. You’re probably here because you’ve noticed Google serving you more Reddit results than actual websites, or you’re concerned about the 2.5 billion data points Google collects about each user annually. Blog > I Tried the 9 Best AI Search Engines: Here’s What Works Google has dominated the search engine market for decades.

But the rapid adoption of generative AI has quickly presented a threat to Google and traditional search engines. You don't need to rely on Google as your only search engine now. AI-powered search engines are becoming more popular by providing users with more intuitive, conversational, and context-aware ways to access information. A recent Semrush study suggests that AI search visitors could exceed traditional search visitors by 2028. Despite the growing popularity of AI, an Exploding Topics study found that 42.1% of people had experienced misleading content in AI Overviews. These findings led me to learn more about the AI search engine space to determine which platform is the best.

When you let OTTO do your SEO, you’ll see improvements in website authority, content quality, technical performance, and user engagement across your websites. Leading to maximum organic traffic results for your brands of agency clients. A first-of-its-kind AI SEO tool that will revolutionize the way you do SEO. The best Semrush alternatives are SEO platforms that replace Semrush in core SEO areas like... The best Semrush alternatives are SEO platforms that replace Semrush in core SEO areas like keyword research, technical audits, competitor tracking, rank monitoring, and reporting, but without the high price tag or fragmented feature... SEO teams often abandon Semrush after they run into inflated pricing, rigid add-ons, and workflow friction in marketing, SEO, and PPC campaigns.

Many of Semrush’s 140+ tools go unused, yet most plans still bundle them behind expensive upsells. Semrush upsells include AI content modules, listing management, and advanced reporting. Marketers and SEO agencies look for Semrush alternatives that offer cleaner data, native integrations with Google Search Console, and automation that reduces manual effort. The most common reasons for switching to Semrush competitors include daily keyword tracking limits, extra costs for white-label exports, lack of localized SEO tools, and inconsistent SERP visibility in non-U.S. regions. In 2025, Semrush remains one of the most powerful SEO tools available — but it comes at a cost.

With pricing starting at $139.95/month, many freelancers, bloggers, and small businesses find it too expensive and sometimes too complex for their needs. Whether you're just getting started with SEO, scaling up your marketing agency, or simply looking for a more budget-friendly and user-friendly tool, there are now plenty of solid Semrush alternatives available. This guide is your complete breakdown of the best Semrush alternatives in 2025, comparing features, pricing, ease of use, and pros and cons. We’ve tested over a dozen platforms and narrowed it down to the best for each type of user — from content creators to SEO agencies. Why SE Ranking: If you're looking for a powerful yet affordable SEO platform that balances usability, Features depth, and value, then the First Alternative Should be SE Ranking For You. Unlike Semrush, which can feel overwhelming and expensive for individuals or small teams, SE Ranking keeps things streamlined without sacrificing essential SEO power.

Whether you're a blogger, freelancer, startup founder, or small agency, this tool provides a well-rounded platform that covers almost Every SEO & Marketing needs — at a fraction of the cost. Features: If You Compare Both SE Ranking vs Semrush regarding Features, You'll find that SE Ranking Clearly Competing with Semrush. It delivers an all-in-one SEO suite at a much more accessible cost than Semrush, which starts at $139.95/month. SE Ranking, in contrast, starts around $44/month which allows You to keyword rank tracking, backlink monitoring, website audits, keyword suggestions, and even a built-in marketing plan. One of SE Ranking’s most praised features is its accurate rank tracking. You can monitor keyword positions across multiple search engines (Google, Bing, Yahoo) and even at the local level.

It also includes a Website Audit tool that gives actionable technical SEO insights—similar to Semrush’s Site Audit, but presented in a cleaner format. SE Ranking’s Keyword Research and Competitor Analysis modules help you discover opportunities by analyzing keyword difficulty, search volume, and competitor domains. The Marketing Plan feature provides a checklist-like guide, ideal for beginners and small teams.

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